Go-to-Market Strategist
Thrasker
/job-details/5866
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**About Thrasker:**
Thrasker is a fast-growing digital agency headquartered in Florida, USA, with a talented global team in Skopje. We specialize in branding, website development, and performance-driven marketing that helps clients stand out and scale. Our work blends creative storytelling, technical precision, and data-backed strategy - and now, we’re looking for a
**GTM Strategist**
to help us push our clients’ brands further.
**About the Role:**
The GTM Strategist will play a key role in shaping how Thrasker’s clients launch, scale, and succeed in their markets. You’ll own the strategic roadmap for go-to-market campaigns — analyzing positioning, defining customer segments, crafting messaging frameworks, and aligning cross-functional teams to drive measurable growth. This role sits at the intersection of strategy, marketing, and execution, ideal for someone who thrives on data, creative problem-solving, and big-picture thinking.
**What You’ll Do:**
- Develop go-to-market strategies for new brands, product launches, and service offerings
- Conduct market, audience, and competitor analysis to identify positioning opportunities
- Define and refine ideal customer profiles (ICPs) and messaging frameworks
- Collaborate with creative, web, and performance teams to align launch deliverables
- Oversee campaign planning across paid media channels
- Work closely with account managers and digital specialists to ensure strategic execution
- Track, measure, and optimize GTM performance using analytics and feedback loops
- Present strategies, launch plans, and insights to both internal stakeholders and clients
**What We’re Looking For:**
- 4+ years of experience in marketing strategy, brand strategy, or GTM planning
- Strong understanding of digital marketing channels (SEO, PPC, paid social, email, automation)
- Proven success in product or service launches for B2B or B2C brands
- Excellent analytical skills with the ability to turn insights into action
- Strong communication and presentation abilities
- Experience working with creative and performance marketing teams
- Bachelor’s degree in Marketing, Business, or a related field
- Strong/native written and spoken English
**Why Thrasker?**
- Fast-growing, global agency
- High-impact, strategic role
- Cross-functional collaboration
- Creative + data-driven environment
- Opportunity to shape major brand launches
***We thank all applicants for their interest. Only shortlisted candidates will be contacted.***
Thrasker is a fast-growing digital agency headquartered in Florida, USA, with a talented global team in Skopje. We specialize in branding, website development, and performance-driven marketing that helps clients stand out and scale. Our work blends creative storytelling, technical precision, and data-backed strategy - and now, we’re looking for a
**GTM Strategist**
to help us push our clients’ brands further.
**About the Role:**
The GTM Strategist will play a key role in shaping how Thrasker’s clients launch, scale, and succeed in their markets. You’ll own the strategic roadmap for go-to-market campaigns — analyzing positioning, defining customer segments, crafting messaging frameworks, and aligning cross-functional teams to drive measurable growth. This role sits at the intersection of strategy, marketing, and execution, ideal for someone who thrives on data, creative problem-solving, and big-picture thinking.
**What You’ll Do:**
- Develop go-to-market strategies for new brands, product launches, and service offerings
- Conduct market, audience, and competitor analysis to identify positioning opportunities
- Define and refine ideal customer profiles (ICPs) and messaging frameworks
- Collaborate with creative, web, and performance teams to align launch deliverables
- Oversee campaign planning across paid media channels
- Work closely with account managers and digital specialists to ensure strategic execution
- Track, measure, and optimize GTM performance using analytics and feedback loops
- Present strategies, launch plans, and insights to both internal stakeholders and clients
**What We’re Looking For:**
- 4+ years of experience in marketing strategy, brand strategy, or GTM planning
- Strong understanding of digital marketing channels (SEO, PPC, paid social, email, automation)
- Proven success in product or service launches for B2B or B2C brands
- Excellent analytical skills with the ability to turn insights into action
- Strong communication and presentation abilities
- Experience working with creative and performance marketing teams
- Bachelor’s degree in Marketing, Business, or a related field
- Strong/native written and spoken English
**Why Thrasker?**
- Fast-growing, global agency
- High-impact, strategic role
- Cross-functional collaboration
- Creative + data-driven environment
- Opportunity to shape major brand launches
***We thank all applicants for their interest. Only shortlisted candidates will be contacted.***
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