**Role Overview**
We are looking for a
**Retention Manager**
to support the planning, execution, and optimization of customer lifecycle campaigns across a few multi-geo, multi channel iGaming brands.
The ideal candidate has previous experience in the iGaming / Entertainment industry and understands how to build structured, data-driven CRM communication that improves customer engagement, retention, and customer LTV while staying aligned with compliance and responsible communication standards.
This is a role for someone who knows how to turn player/customer data into clear campaigns, automated journeys, and measurable improvements.
**About PowerUp Solutions**
PowerUp Solutions specializes in streamlining iGaming brand management by simplifying operations and making them more cost-effective. We work closely with brands that want to improve their customer engagement, retention and operations.
**Responsibilities**
- Plan and execute Retention campaigns across email, push, in-app, and onsite channels.
- Manage player lifecycle journeys, including onboarding, activation, retention, reactivation, and engagement.
- Build customer segments based on activity, value, behavior, and lifecycle stage.
- Work with CRM and gamification tools such as Smartico, Customer.io, FastTrack, Optimove, or similar.
- Support loyalty, missions, tournaments, reward journeys, and other gamification mechanics.
- Coordinate campaign briefs with design, content, product, VIP, and operations teams.
- Track campaign performance and suggest improvements based on results.
- Run A/B tests and optimize campaigns, journeys, and communication flows.
- Ensure campaigns follow brand, compliance, and responsible communication standards.
**Requirements**
- 1+ years of CRM, retention, or lifecycle marketing experience.
- Previous experience in iGaming, online casino, sportsbook, or similar digital entertainment environment.
- Experience with CRM platforms such as Smartico, Customer.io, FastTrack, Optimove, or similar.
- Understanding of segmentation, automation, customer journeys, and retention KPIs.
- Experience with gamification, loyalty, missions, or tournaments is a strong plus.
- Good Excel / Google Sheets skills.
- Strong attention to detail and ability to manage campaigns from idea to launch.
- Good communication skills and ability to work with different teams.
**What we offer**
- Opportunity to work and grow within a competitive, fast-moving, and well-paid industry.
- Gain expertise in various AI-driven technology systems and new perspectives on gamification and customer loyalty.
- Remote first working model.
We are looking for a
**Retention Manager**
to support the planning, execution, and optimization of customer lifecycle campaigns across a few multi-geo, multi channel iGaming brands.
The ideal candidate has previous experience in the iGaming / Entertainment industry and understands how to build structured, data-driven CRM communication that improves customer engagement, retention, and customer LTV while staying aligned with compliance and responsible communication standards.
This is a role for someone who knows how to turn player/customer data into clear campaigns, automated journeys, and measurable improvements.
**About PowerUp Solutions**
PowerUp Solutions specializes in streamlining iGaming brand management by simplifying operations and making them more cost-effective. We work closely with brands that want to improve their customer engagement, retention and operations.
**Responsibilities**
- Plan and execute Retention campaigns across email, push, in-app, and onsite channels.
- Manage player lifecycle journeys, including onboarding, activation, retention, reactivation, and engagement.
- Build customer segments based on activity, value, behavior, and lifecycle stage.
- Work with CRM and gamification tools such as Smartico, Customer.io, FastTrack, Optimove, or similar.
- Support loyalty, missions, tournaments, reward journeys, and other gamification mechanics.
- Coordinate campaign briefs with design, content, product, VIP, and operations teams.
- Track campaign performance and suggest improvements based on results.
- Run A/B tests and optimize campaigns, journeys, and communication flows.
- Ensure campaigns follow brand, compliance, and responsible communication standards.
**Requirements**
- 1+ years of CRM, retention, or lifecycle marketing experience.
- Previous experience in iGaming, online casino, sportsbook, or similar digital entertainment environment.
- Experience with CRM platforms such as Smartico, Customer.io, FastTrack, Optimove, or similar.
- Understanding of segmentation, automation, customer journeys, and retention KPIs.
- Experience with gamification, loyalty, missions, or tournaments is a strong plus.
- Good Excel / Google Sheets skills.
- Strong attention to detail and ability to manage campaigns from idea to launch.
- Good communication skills and ability to work with different teams.
**What we offer**
- Opportunity to work and grow within a competitive, fast-moving, and well-paid industry.
- Gain expertise in various AI-driven technology systems and new perspectives on gamification and customer loyalty.
- Remote first working model.
