Senior Media Buyer - Mobile Apps UA & Web -J215
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**Job Description**
- Manage and optimize paid media APP and WEB campaigns across programmatic, DSPs, ad networks, and direct buys.
- Execute user acquisition strategies across platforms such as DV360, Liftoff, Applovin, Kayzen, Appnext, Mintegral, Xiaomi, and Propeller.
- Continuously track and optimize key performance metrics, including CPI, CPA, ROAS, and LTV.
- Stay updated on industry trends, ad technology, fraud detection, and attribution models to enhance efficiency.
- Execute multi-channel media buying across in-app, web, programmatic, and alternative traffic sources.
- Manage high-budget campaigns to maximize return on ad spend (ROAS).
- Collaborate closely with designers, analysts, and developers to improve campaign performance.
Job Level
Mid Level, Senior Level
**Company Description**
Performance Marketing company
**Requirements**
- Minimum of three years' experience in media buying for performance marketing (mobile and web).
- Proven ability to buy, optimize, and scale app and web traffic campaigns.
- Hands-on experience with key platforms, including DV360, Liftoff, Applovin, Kayzen, Appnext, Mintegral, Xiaomi, and Propeller.
- Strong understanding of ad fraud, attribution, and tracking tools such as Google Analytics, Adjust, AppsFlyer, or Branch.
- Proficiency in data analysis, A/B testing, and performance tracking.
- Industry certifications in DV360, Google Analytics, or similar media buying platforms are preferred.
- Self-motivated, detail-oriented, and comfortable working in a fast-paced performance marketing environment.
**Benefits**
- Work with Leading Global Brands – Collaborate with top app developers and advertisers to drive scalable user acquisition.
- Innovation and Data-Driven Approach – Leverage real-time optimizations and advanced ad technology to maximize campaign performance.
- Autonomy and Strategic Growth – Manage high-budget campaigns with the flexibility to test and refine new media buying strategies.
- Competitive Compensation and Career Development – Benefit from a strong investment in professional growth, with opportunities for continuous learning and advancement.
- Collaborate with Industry Experts – Join a team of seasoned professionals with over eight years of experience in scaling high-performance campaigns.
Salary
Based On Experience
Desirable Industry Skills
Affiliate Marketing, Arts/Creative, Digital Marketing, Mobile Display Advertising, Strategy and Planning
**Minimum Years Of Experience**
3
Vertical
Leadgen, iGaming, ECom, Crypto/Forex, Finance
Email me jobs like this
- Manage and optimize paid media APP and WEB campaigns across programmatic, DSPs, ad networks, and direct buys.
- Execute user acquisition strategies across platforms such as DV360, Liftoff, Applovin, Kayzen, Appnext, Mintegral, Xiaomi, and Propeller.
- Continuously track and optimize key performance metrics, including CPI, CPA, ROAS, and LTV.
- Stay updated on industry trends, ad technology, fraud detection, and attribution models to enhance efficiency.
- Execute multi-channel media buying across in-app, web, programmatic, and alternative traffic sources.
- Manage high-budget campaigns to maximize return on ad spend (ROAS).
- Collaborate closely with designers, analysts, and developers to improve campaign performance.
Job Level
Mid Level, Senior Level
**Company Description**
Performance Marketing company
**Requirements**
- Minimum of three years' experience in media buying for performance marketing (mobile and web).
- Proven ability to buy, optimize, and scale app and web traffic campaigns.
- Hands-on experience with key platforms, including DV360, Liftoff, Applovin, Kayzen, Appnext, Mintegral, Xiaomi, and Propeller.
- Strong understanding of ad fraud, attribution, and tracking tools such as Google Analytics, Adjust, AppsFlyer, or Branch.
- Proficiency in data analysis, A/B testing, and performance tracking.
- Industry certifications in DV360, Google Analytics, or similar media buying platforms are preferred.
- Self-motivated, detail-oriented, and comfortable working in a fast-paced performance marketing environment.
**Benefits**
- Work with Leading Global Brands – Collaborate with top app developers and advertisers to drive scalable user acquisition.
- Innovation and Data-Driven Approach – Leverage real-time optimizations and advanced ad technology to maximize campaign performance.
- Autonomy and Strategic Growth – Manage high-budget campaigns with the flexibility to test and refine new media buying strategies.
- Competitive Compensation and Career Development – Benefit from a strong investment in professional growth, with opportunities for continuous learning and advancement.
- Collaborate with Industry Experts – Join a team of seasoned professionals with over eight years of experience in scaling high-performance campaigns.
Salary
Based On Experience
Desirable Industry Skills
Affiliate Marketing, Arts/Creative, Digital Marketing, Mobile Display Advertising, Strategy and Planning
**Minimum Years Of Experience**
3
Vertical
Leadgen, iGaming, ECom, Crypto/Forex, Finance
Email me jobs like this
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