**Turn Performance Into Pipeline Across Global B2B Campaigns**
The
**Paid Media Specialist**
role focuses on driving measurable pipeline impact through high-performance B2B campaigns. This opportunity supports global marketing operations from Emapta Macedonia, offering a long-term career path within a premium outsourcing environment. You will play a critical role in shaping demand generation strategies, optimizing performance across platforms, and contributing to revenue growth through data-driven execution.
**Responsibilities**
Campaign Execution & Ownership
- Execute and manage paid media campaigns primarily across LinkedIn Ads
- Support campaigns across Google Ads, Microsoft Ads, YouTube, and programmatic platforms
- Own end-to-end campaign setup including audience creation, ad builds, tracking, and launch
- Ensure alignment with B2B demand generation and pipeline objectives
Optimization & Testing
- Monitor and optimize campaigns based on performance data
- Execute A/B testing across creatives, messaging, audiences, and landing pages
- Improve CPL, CTR, conversion rates, and pipeline contribution
- Introduce new testing strategies and optimization initiatives
Creative & Asset Collaboration
- Manage briefing and requests for ad creatives and campaign assets
- Provide performance-based feedback to design and content teams
- Guide messaging and creative direction using platform insights
Search & Cross-Channel Insight
- Collaborate with PPC Manager on search campaigns across Google and Bing
- Contribute to full-funnel, multi-channel paid strategies
- Align LinkedIn, search, and display efforts across the buyer journey
Analytics, Attribution & Reporting
- Analyze performance using platform data and HubSpot attribution
- Track full-funnel metrics including leads, MQLs, SQLs, and pipeline
- Use tools such as Apollo and Factors.ai to understand buyer journeys
- Deliver reporting with actionable insights and recommendations
Budget Contribution
- Provide input on budget allocation based on performance trends
- Identify opportunities for scaling and maximizing pipeline impact
**Qualifications**
- **5+ years of experience in paid media with strong B2B campaign focus**
- **Proven experience with LinkedIn Ads as a primary platform**
- Hands-on experience with
**Google Ads Search**
- Exposure to display platforms such as YouTube or programmatic
- Experience with Microsoft Ads is preferred
- **Strong understanding of B2B demand generation and full-funnel strategy**
- Experience with
**HubSpot reporting and attribution**
- Familiarity with
**Apollo, Factors.ai, or similar tools**
- Strong analytical ability with performance-driven decision making
- Experience executing structured A/B testing programs
Key Skills
- Strong analytical mindset with focus on revenue impact
- Ability to challenge strategy while executing effectively
- Excellent collaboration with marketing, design, and content teams
- Highly organized with strong execution discipline
- Clear communicator who translates data into insights
Working Requirements
- Fully remote role
- Must have working hours overlap with EST and Macedonia time zones
Nice to Have
- Experience in high-growth B2B environments
- Background in lead generation and pipeline-focused campaigns
- Experience with retargeting and multi-touch strategies
- Familiarity with multi-channel attribution modeling
Success in This Role Looks Like
- Strong and consistent LinkedIn campaign performance
- Expansion into search and display to drive pipeline growth
- Measurable contribution to revenue, not just lead volume
- High-quality testing programs with actionable insights
- Improved creative performance through collaboration
**Job Overview**
Employment type: Full time
Shift: Day shift, weekends off
Work setup: Work from home
**Benefits**
- Private Medical Insurance
- Work from home arrangement
- Access to Sportmaster
- Career growth opportunities
- Global career exposure
- Diverse and supportive work environment
- Unlimited upskilling through Emapta Academy courses (Want to know more? Visit:
**https://emapta.com/training-calendar/**
)
**Join the Top 1% Talent. A better career. A better life.**
At Emapta, you'll build a career in an environment designed for growth, trust, and long-term success. With a strong culture rooted in care, inclusion, and accountability, every role contributes to delivering world-class outcomes.
Be part of a team that powers global partnerships: spanning 20 offices across 11 countries and supporting 1,000+ clients. Whether in HR, IT, Recruitment, Finance, Marketing, or Facilities, your work drives real impact behind the scenes.
At Emapta, you're part of a community of 11,000+ professionals building meaningful careers with purpose.
*"We place integrity at the heart of everything we do and truly value the human experience."*
- Tim Vorbach, CEO
Apply now and be part of the #EmaptaEra
The
**Paid Media Specialist**
role focuses on driving measurable pipeline impact through high-performance B2B campaigns. This opportunity supports global marketing operations from Emapta Macedonia, offering a long-term career path within a premium outsourcing environment. You will play a critical role in shaping demand generation strategies, optimizing performance across platforms, and contributing to revenue growth through data-driven execution.
**Responsibilities**
Campaign Execution & Ownership
- Execute and manage paid media campaigns primarily across LinkedIn Ads
- Support campaigns across Google Ads, Microsoft Ads, YouTube, and programmatic platforms
- Own end-to-end campaign setup including audience creation, ad builds, tracking, and launch
- Ensure alignment with B2B demand generation and pipeline objectives
Optimization & Testing
- Monitor and optimize campaigns based on performance data
- Execute A/B testing across creatives, messaging, audiences, and landing pages
- Improve CPL, CTR, conversion rates, and pipeline contribution
- Introduce new testing strategies and optimization initiatives
Creative & Asset Collaboration
- Manage briefing and requests for ad creatives and campaign assets
- Provide performance-based feedback to design and content teams
- Guide messaging and creative direction using platform insights
Search & Cross-Channel Insight
- Collaborate with PPC Manager on search campaigns across Google and Bing
- Contribute to full-funnel, multi-channel paid strategies
- Align LinkedIn, search, and display efforts across the buyer journey
Analytics, Attribution & Reporting
- Analyze performance using platform data and HubSpot attribution
- Track full-funnel metrics including leads, MQLs, SQLs, and pipeline
- Use tools such as Apollo and Factors.ai to understand buyer journeys
- Deliver reporting with actionable insights and recommendations
Budget Contribution
- Provide input on budget allocation based on performance trends
- Identify opportunities for scaling and maximizing pipeline impact
**Qualifications**
- **5+ years of experience in paid media with strong B2B campaign focus**
- **Proven experience with LinkedIn Ads as a primary platform**
- Hands-on experience with
**Google Ads Search**
- Exposure to display platforms such as YouTube or programmatic
- Experience with Microsoft Ads is preferred
- **Strong understanding of B2B demand generation and full-funnel strategy**
- Experience with
**HubSpot reporting and attribution**
- Familiarity with
**Apollo, Factors.ai, or similar tools**
- Strong analytical ability with performance-driven decision making
- Experience executing structured A/B testing programs
Key Skills
- Strong analytical mindset with focus on revenue impact
- Ability to challenge strategy while executing effectively
- Excellent collaboration with marketing, design, and content teams
- Highly organized with strong execution discipline
- Clear communicator who translates data into insights
Working Requirements
- Fully remote role
- Must have working hours overlap with EST and Macedonia time zones
Nice to Have
- Experience in high-growth B2B environments
- Background in lead generation and pipeline-focused campaigns
- Experience with retargeting and multi-touch strategies
- Familiarity with multi-channel attribution modeling
Success in This Role Looks Like
- Strong and consistent LinkedIn campaign performance
- Expansion into search and display to drive pipeline growth
- Measurable contribution to revenue, not just lead volume
- High-quality testing programs with actionable insights
- Improved creative performance through collaboration
**Job Overview**
Employment type: Full time
Shift: Day shift, weekends off
Work setup: Work from home
**Benefits**
- Private Medical Insurance
- Work from home arrangement
- Access to Sportmaster
- Career growth opportunities
- Global career exposure
- Diverse and supportive work environment
- Unlimited upskilling through Emapta Academy courses (Want to know more? Visit:
**https://emapta.com/training-calendar/**
)
**Join the Top 1% Talent. A better career. A better life.**
At Emapta, you'll build a career in an environment designed for growth, trust, and long-term success. With a strong culture rooted in care, inclusion, and accountability, every role contributes to delivering world-class outcomes.
Be part of a team that powers global partnerships: spanning 20 offices across 11 countries and supporting 1,000+ clients. Whether in HR, IT, Recruitment, Finance, Marketing, or Facilities, your work drives real impact behind the scenes.
At Emapta, you're part of a community of 11,000+ professionals building meaningful careers with purpose.
*"We place integrity at the heart of everything we do and truly value the human experience."*
- Tim Vorbach, CEO
Apply now and be part of the #EmaptaEra
