Digital Marketing Specialist
Sada Platts Group
/job-details/2273
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**Digital Marketing Specialist**
Sada Platts Group is on a mission to bring the advancements of tomorrow into today. Since its founding in 2017, Sada Platts Group has expanded from its London headquarters into an international organization operating in the United States and Albania, with holdings in a myriad of sectors including e-commerce, finance, and entertainment. Today, Sada Platts Group continues to operate with the belief that truly brilliant invention is born from the commitment, curiosity and courage to innovate without boundaries.
**Position:**
Digital Marketing Specialist
**Department:**
Brand/Marketing
**Location:**
Blloku, Tiranë
**Job Purpose:**
Sada Platts Group is currently hiring a results-driven
**Digital Marketing Specialist**
to plan, execute, and optimize online marketing efforts across multiple digital channels. The ideal candidate will have a strong understanding of digital marketing strategies, analytics, and content performance, with the ability to drive brand awareness, engagement, and conversions.
**Main Responsibilities:**
- Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, email, social media, and display advertising;
- Plan, create, and optimize campaigns in Meta Ads Manager, Google Ads Manager, TikTok Business, TravelAdvisor, and other major platforms. Manage paid advertising campaigns; overseeing daily/monthly budgets, monitoring ROI, tracking engagement trends, and identifying refinement areas;
- Collaborate with the Social Media Manager on growth strategies, and KPIs;
- Build and structure audiences (interest-based, lookalike, and retargeting) and develop full-funnel strategies;
- Conduct A/B testing and prepare weekly and monthly performance reports;
- Perform ad account audits and provide strategic recommendations for optimization and scaling;
- Inform website content and landing pages to improve user experience and conversion rates;
- Conduct keyword research and implement SEO best practices to improve organic search rankings;
- Analyse campaign performance using tools such as Google Analytics;
- Deploy targeted email campaigns to engage potential customers and grow sales;
- Collaborate with content, creative, design, sales, and development teams to align marketing initiatives with business goals;
- Stay up to date with digital marketing trends, tools, and best practices.
**Qualifications:**
- Bachelor’s degree in Marketing, Business, Communications, or a related field;
- 3+ years of experience in digital marketing, paid social, or performance marketing;
- Fluent in English (C1);
- Experience with Meta Ads Manager, and Google Ad Manager and campaign optimization;
- Strong analytical skills and experience working with performance metrics;
- Ability to collaborate effectively with creative and technical teams;
- Experience with other paid platforms (Google Ads, TikTok Ads, LinkedIn Ads);
- Familiarity with tracking tools such as Google Analytics and Google Tag Manager;
- Strong communication and collaboration skills;
- Agency experience is a plus.
**Application Procedure:**
For this position, apply here or submit your CV to the e-mail address of
recruitment@sadaplattsgroup.com
by specifying the role you are applying for in the subject line.
*\*All selected candidates from the CV screening will be contacted by the HR Team.*
*\*All applications will be treated with strict confidentiality according to the law No. 9887 set by Albanian Parliament for the 'Protection of Personal Data*
".
Sada Platts Group is on a mission to bring the advancements of tomorrow into today. Since its founding in 2017, Sada Platts Group has expanded from its London headquarters into an international organization operating in the United States and Albania, with holdings in a myriad of sectors including e-commerce, finance, and entertainment. Today, Sada Platts Group continues to operate with the belief that truly brilliant invention is born from the commitment, curiosity and courage to innovate without boundaries.
**Position:**
Digital Marketing Specialist
**Department:**
Brand/Marketing
**Location:**
Blloku, Tiranë
**Job Purpose:**
Sada Platts Group is currently hiring a results-driven
**Digital Marketing Specialist**
to plan, execute, and optimize online marketing efforts across multiple digital channels. The ideal candidate will have a strong understanding of digital marketing strategies, analytics, and content performance, with the ability to drive brand awareness, engagement, and conversions.
**Main Responsibilities:**
- Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, email, social media, and display advertising;
- Plan, create, and optimize campaigns in Meta Ads Manager, Google Ads Manager, TikTok Business, TravelAdvisor, and other major platforms. Manage paid advertising campaigns; overseeing daily/monthly budgets, monitoring ROI, tracking engagement trends, and identifying refinement areas;
- Collaborate with the Social Media Manager on growth strategies, and KPIs;
- Build and structure audiences (interest-based, lookalike, and retargeting) and develop full-funnel strategies;
- Conduct A/B testing and prepare weekly and monthly performance reports;
- Perform ad account audits and provide strategic recommendations for optimization and scaling;
- Inform website content and landing pages to improve user experience and conversion rates;
- Conduct keyword research and implement SEO best practices to improve organic search rankings;
- Analyse campaign performance using tools such as Google Analytics;
- Deploy targeted email campaigns to engage potential customers and grow sales;
- Collaborate with content, creative, design, sales, and development teams to align marketing initiatives with business goals;
- Stay up to date with digital marketing trends, tools, and best practices.
**Qualifications:**
- Bachelor’s degree in Marketing, Business, Communications, or a related field;
- 3+ years of experience in digital marketing, paid social, or performance marketing;
- Fluent in English (C1);
- Experience with Meta Ads Manager, and Google Ad Manager and campaign optimization;
- Strong analytical skills and experience working with performance metrics;
- Ability to collaborate effectively with creative and technical teams;
- Experience with other paid platforms (Google Ads, TikTok Ads, LinkedIn Ads);
- Familiarity with tracking tools such as Google Analytics and Google Tag Manager;
- Strong communication and collaboration skills;
- Agency experience is a plus.
**Application Procedure:**
For this position, apply here or submit your CV to the e-mail address of
recruitment@sadaplattsgroup.com
by specifying the role you are applying for in the subject line.
*\*All selected candidates from the CV screening will be contacted by the HR Team.*
*\*All applications will be treated with strict confidentiality according to the law No. 9887 set by Albanian Parliament for the 'Protection of Personal Data*
".
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