**Position Overview**
The Digital Marketing Manager will lead the planning, execution, and optimization of digital marketing strategies to strengthen brand presence and drive business growth within the construction industry. This role requires a creative and analytical professional with proven experience in digital marketing, content creation, and campaign management. The position offers a hybrid work arrangement, allowing candidates located in other states to work remotely with periodic on-site collaboration.
**Key Responsibilities**
- Develop and implement comprehensive digital marketing strategies aligned with business goals and brand objectives.
- Manage online advertising campaigns across platforms such as Google Ads, LinkedIn, Facebook, and industry-specific channels.
- Oversee website content, SEO/SEM strategies, and analytics to improve online visibility and lead generation.
- Create and manage content marketing initiatives, including blogs, newsletters, videos, and social media posts tailored to the construction industry.
- Collaborate with internal teams and external partners to ensure consistent brand messaging and campaign execution.
- Analyze campaign performance metrics and prepare reports to measure ROI and identify areas for improvement.
- Manage digital marketing budgets and allocate resources effectively across campaigns.
- Stay updated on digital marketing trends, tools, and best practices relevant to the construction sector.
- Support event marketing, trade shows, and digital promotions to enhance brand engagement.
**Qualifications**
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, preferably within the construction or related industries.
- Strong understanding of digital marketing channels, analytics, and performance tracking tools (Google Analytics, SEMrush, HubSpot, etc.).
- Proven experience managing paid media campaigns and SEO/SEM strategies.
- Excellent communication, project management, and organizational skills.
- Ability to work independently and collaboratively in a hybrid environment.
- Proficiency in marketing automation tools, CRM systems, and content management platforms.
**Key Competencies**
- Strategic thinking and creativity
- Data-driven decision-making
- Strong attention to detail
- Leadership and team collaboration
- Adaptability and problem-solving
**Work Arrangement**
This is a hybrid position based at the company’s main office. Candidates residing in other states are encouraged to apply and may work primarily remotely, with occasional travel for team meetings, events, or project coordination.
The Digital Marketing Manager will lead the planning, execution, and optimization of digital marketing strategies to strengthen brand presence and drive business growth within the construction industry. This role requires a creative and analytical professional with proven experience in digital marketing, content creation, and campaign management. The position offers a hybrid work arrangement, allowing candidates located in other states to work remotely with periodic on-site collaboration.
**Key Responsibilities**
- Develop and implement comprehensive digital marketing strategies aligned with business goals and brand objectives.
- Manage online advertising campaigns across platforms such as Google Ads, LinkedIn, Facebook, and industry-specific channels.
- Oversee website content, SEO/SEM strategies, and analytics to improve online visibility and lead generation.
- Create and manage content marketing initiatives, including blogs, newsletters, videos, and social media posts tailored to the construction industry.
- Collaborate with internal teams and external partners to ensure consistent brand messaging and campaign execution.
- Analyze campaign performance metrics and prepare reports to measure ROI and identify areas for improvement.
- Manage digital marketing budgets and allocate resources effectively across campaigns.
- Stay updated on digital marketing trends, tools, and best practices relevant to the construction sector.
- Support event marketing, trade shows, and digital promotions to enhance brand engagement.
**Qualifications**
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, preferably within the construction or related industries.
- Strong understanding of digital marketing channels, analytics, and performance tracking tools (Google Analytics, SEMrush, HubSpot, etc.).
- Proven experience managing paid media campaigns and SEO/SEM strategies.
- Excellent communication, project management, and organizational skills.
- Ability to work independently and collaboratively in a hybrid environment.
- Proficiency in marketing automation tools, CRM systems, and content management platforms.
**Key Competencies**
- Strategic thinking and creativity
- Data-driven decision-making
- Strong attention to detail
- Leadership and team collaboration
- Adaptability and problem-solving
**Work Arrangement**
This is a hybrid position based at the company’s main office. Candidates residing in other states are encouraged to apply and may work primarily remotely, with occasional travel for team meetings, events, or project coordination.
