Brand Manager
Agna Group
/job-details/5332
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**Company Description**
Agna Group is a multifaceted company serving as a bottler, distributor, advertiser, merchandiser, constructor, and real estate agent. Driven by core values of integrity, hard work, professionalism, a winning spirit, and a client-first approach, Agna Group operates with a strong commitment to social responsibility. Its mission is to enhance quality of life and create value for shareholders, employees, partners, and the community. The company's visionary goal is to establish an international brand and rank among the 10 largest companies in the Balkan region by focusing on areas where it can excel as an industry leader.
**Role Description**
The Brand Manager oversees the development and execution of brand strategies to strengthen market presence and drive business growth. This full-time, on-site role is based in Tirana, Albania, and involves planning and implementing marketing campaigns, analyzing market trends and consumer insights, and collaborating with cross-functional teams to ensure brand consistency and effectiveness. The Brand Manager will also monitor brand performance metrics and manage budgets to maximize return on investment.
**Qualifications**
- Expertise in Brand Management, Marketing Strategy, and Campaign Execution
- Strong Analytical and Research skills for tracking brand performance and understanding market trends
- Ability to collaborate effectively across teams, including Sales, Design, and Product Development
- Excellent Communication and Presentation skills
- Experience with Budget Management and optimizing investments
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Proficiency in branding tools and marketing software is a plus
- Knowledge of the Balkan market and cultural context is advantageous
Agna Group is a multifaceted company serving as a bottler, distributor, advertiser, merchandiser, constructor, and real estate agent. Driven by core values of integrity, hard work, professionalism, a winning spirit, and a client-first approach, Agna Group operates with a strong commitment to social responsibility. Its mission is to enhance quality of life and create value for shareholders, employees, partners, and the community. The company's visionary goal is to establish an international brand and rank among the 10 largest companies in the Balkan region by focusing on areas where it can excel as an industry leader.
**Role Description**
The Brand Manager oversees the development and execution of brand strategies to strengthen market presence and drive business growth. This full-time, on-site role is based in Tirana, Albania, and involves planning and implementing marketing campaigns, analyzing market trends and consumer insights, and collaborating with cross-functional teams to ensure brand consistency and effectiveness. The Brand Manager will also monitor brand performance metrics and manage budgets to maximize return on investment.
**Qualifications**
- Expertise in Brand Management, Marketing Strategy, and Campaign Execution
- Strong Analytical and Research skills for tracking brand performance and understanding market trends
- Ability to collaborate effectively across teams, including Sales, Design, and Product Development
- Excellent Communication and Presentation skills
- Experience with Budget Management and optimizing investments
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Proficiency in branding tools and marketing software is a plus
- Knowledge of the Balkan market and cultural context is advantageous
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