Digital Marketing Specialist

As part of our marketing team, we are looking for a
**Digital Marketing Specialist**
who will be responsible for planning, setting up, optimizing, and analyzing paid digital channels, with a strong focus on growth, sales, and profitability.

We are looking for someone who does not view digital advertising solely through individual campaigns, but understands the
**entire customer journey**
from the first interaction with the brand, through browsing and building interest, to purchase, repeat purchase, and customer retention.

**Key responsibilities:**

- Planning, setting up, managing, and optimizing
**Meta Ads and Google Ads**
campaigns across the entire sales funnel, from acquiring new users to conversion and remarketing.
- Managing various campaign formats and types, including
**Search, Display, Shopping, Performance Max, Remarketing**
, and other relevant paid channels.
- Daily monitoring and analysis of paid channel performance using key metrics such as
**ROAS, ROI, CPA, CPC, CTR, conversion rate, revenue, and cost per new customer**
.
- Optimizing and allocating marketing budgets based on the performance of channels, campaigns, audiences, categories, and products.
- Managing
**product catalogs, dynamic campaigns, and product segments**
, including working with
**ROI Hunter**
and other relevant tools.
- Developing and testing different audiences, creative concepts, offers, formats, and strategies to continuously improve performance.
- Planning and optimizing
**programmatic advertising**
activities and identifying opportunities to develop new paid digital channels.
- Monitoring
**SEO performance and organic traffic**
, as well as collaborating with relevant teams to improve organic visibility.
- Preparing regular analyses, recommendations, and reports, while proactively identifying growth opportunities and performance changes.
- Working closely with
**design, content, CRM, commercial, category, and analytics teams**
to align marketing activities with overall business objectives.

**Essential skills:**

- Hands-on experience managing
**Meta Ads and Google Ads**
campaigns.
- Strong understanding of marketing across the
**entire sales funnel**
.
- Experience in
**e-commerce, marketplace models, or managing large product portfolios**
will be considered a significant advantage.
- Understanding of
**product catalogs, dynamic advertising, and feed-based campaigns**
.
- Ability to manage
**larger budgets and multiple campaigns simultaneously**
.
- Strong
**analytical skills**
and a
**commercial mindset**
.
- Understanding of
**attribution, conversion tracking, and performance measurement**
.
- Knowledge of the
**fundamental principles of SEO**
.
- Knowledge of
**programmatic advertising**
.
- Ability to independently identify problems and propose effective solutions.
- Strong
**organizational skills, attention to detail, and accountability**
in the day-to-day monitoring and management of campaigns.
- Ability to work in a
**dynamic environment**
where priorities and market conditions can change rapidly.

**We offer:**

- The opportunity to work on a complex, scalable in-house product from scratch
- A fast-paced, corporate start-up environment
- Modern engineering practices and standards
- Competitive compensation package
- Private health insurance

At Ananas, we believe that every great endeavor starts from the letter A. Therefore,
**Apply**
and join us on this exciting journey!

Thank you for your interest in joining Ananas. We will carefully review all applications, and only shortlisted candidates will be contacted.