Digital Advertising Specialist (Media Buyer)
Dineline
/job-details/9757
**About Dineline:**
Dineline is a leading restaurant marketing agency dedicated to helping restaurant owners grow and scale their businesses through a combination of cutting-edge technology and expert digital advertising services. We bridge the gap between traditional restaurant operations and modern growth tools, ensuring our clients stay competitive in an evolving digital landscape.
**Position Overview:**
We’re seeking a strategic and results-driven Digital Advertising Specialist to join our high-performance ad team. This role goes beyond campaign setup—it’s about full-funnel strategy, relentless optimization, and measurable ROI. The ideal candidate will have at least 2 years of hands-on experience with Google and Meta ads, a sharp analytical mindset, and a strong drive to continuously improve campaign results.
**Who is this Role NOT For?**
- Anyone without proven, hands-on experience managing Google and Meta ad campaigns.
- Individuals who prioritize speed over precision in optimization.
- Those who wait for direction instead of taking full ownership of campaign success.
**Key Responsibilities**
**Campaign Creation & Launch**
- Build and stage advertising campaigns within 48 hours of receiving assets.
- Ensure copy, creative, and targeting align with client objectives and brand voice.
- Accurately implement all campaign elements based on internal team inputs.
- Follow SOPs to maintain consistency and minimize setup errors.
**Ongoing Campaign Optimization & Performance Management**
- Proactively monitor and analyze performance across key metrics (CTR, ROAS, CPA, etc.).
- Optimize targeting, budgets, placements, and creative to improve results.
- Test new strategies and variations to identify performance breakthroughs.
- Launch and manage promotional or time-sensitive campaigns as needed.
- Recommend budget increases or reallocations based on real-time trends.
**Accuracy & Budget Oversight**
- Ensure 100% accuracy in campaign setup to minimize revisions and rework.
- Manage budgets responsibly to maximize results without overspending.
- Apply best practices in segmentation for cold and warm audiences.
**Key Performance Indicators (KPIs)**
- Campaign Turnaround Time: Ads must be launched within 48 hours of request.
- Optimization Impact: Campaign improvements tied to adjustments and testing.
- Budget Efficiency: Results driven without exceeding spend thresholds.
- Accuracy Rate: 100% adherence to SOPs and campaign setup procedures.
- Performance Metrics: Focus on CPA and CPV (cost per acquisition, cost per store visit).
**Required Skills & Competencies**
- At least 2 years of experience working with Meta and Google campaigns.
- Expert Optimization Mindset: Constant testing and refining to improve outcomes.
- Analytical Acumen: Ability to extract insights from data and act on them.
- Technical Precision: Platform fluency and campaign execution accuracy.
- Self-Leadership: Proactive, solutions-oriented, and independently driven.
- High Standards: Unwavering commitment to campaign and client success.
**Work Expectations**
- Full-time schedule with work hours from 12:00pm - 8:00pm CEST/6:00am - 2:00pm EST, Monday–Friday.
- Available for daily check-ins and strategic planning calls.
- 100% remote role—work from anywhere.
- Time-off requests require two weeks’ advance notice.
**Compensation Package**
- Full-time salary: USD $1,500- $2,000/month, based on experience.
- Quarterly bonus structure based on KPI achievement.
**Why Join Dineline?**
- Join a high-performing, data-driven team in the restaurant marketing space.
- Enjoy the freedom of remote work with ownership and flexibility.
- Be part of a culture focused on continuous improvement and real business impact.
- Make a measurable difference for hundreds of restaurant brands.
**Interview Process**
- Video Submission
- Intro interview with our team
- Final round with senior leadership
We hire carefully to ensure every team member adds value and aligns with our culture of ownership and optimization.
If you live for ad performance, love the thrill of optimization, and want to directly impact business growth for hundreds of restaurant brands, apply today. We’re excited to meet you.
Dineline is a leading restaurant marketing agency dedicated to helping restaurant owners grow and scale their businesses through a combination of cutting-edge technology and expert digital advertising services. We bridge the gap between traditional restaurant operations and modern growth tools, ensuring our clients stay competitive in an evolving digital landscape.
**Position Overview:**
We’re seeking a strategic and results-driven Digital Advertising Specialist to join our high-performance ad team. This role goes beyond campaign setup—it’s about full-funnel strategy, relentless optimization, and measurable ROI. The ideal candidate will have at least 2 years of hands-on experience with Google and Meta ads, a sharp analytical mindset, and a strong drive to continuously improve campaign results.
**Who is this Role NOT For?**
- Anyone without proven, hands-on experience managing Google and Meta ad campaigns.
- Individuals who prioritize speed over precision in optimization.
- Those who wait for direction instead of taking full ownership of campaign success.
**Key Responsibilities**
**Campaign Creation & Launch**
- Build and stage advertising campaigns within 48 hours of receiving assets.
- Ensure copy, creative, and targeting align with client objectives and brand voice.
- Accurately implement all campaign elements based on internal team inputs.
- Follow SOPs to maintain consistency and minimize setup errors.
**Ongoing Campaign Optimization & Performance Management**
- Proactively monitor and analyze performance across key metrics (CTR, ROAS, CPA, etc.).
- Optimize targeting, budgets, placements, and creative to improve results.
- Test new strategies and variations to identify performance breakthroughs.
- Launch and manage promotional or time-sensitive campaigns as needed.
- Recommend budget increases or reallocations based on real-time trends.
**Accuracy & Budget Oversight**
- Ensure 100% accuracy in campaign setup to minimize revisions and rework.
- Manage budgets responsibly to maximize results without overspending.
- Apply best practices in segmentation for cold and warm audiences.
**Key Performance Indicators (KPIs)**
- Campaign Turnaround Time: Ads must be launched within 48 hours of request.
- Optimization Impact: Campaign improvements tied to adjustments and testing.
- Budget Efficiency: Results driven without exceeding spend thresholds.
- Accuracy Rate: 100% adherence to SOPs and campaign setup procedures.
- Performance Metrics: Focus on CPA and CPV (cost per acquisition, cost per store visit).
**Required Skills & Competencies**
- At least 2 years of experience working with Meta and Google campaigns.
- Expert Optimization Mindset: Constant testing and refining to improve outcomes.
- Analytical Acumen: Ability to extract insights from data and act on them.
- Technical Precision: Platform fluency and campaign execution accuracy.
- Self-Leadership: Proactive, solutions-oriented, and independently driven.
- High Standards: Unwavering commitment to campaign and client success.
**Work Expectations**
- Full-time schedule with work hours from 12:00pm - 8:00pm CEST/6:00am - 2:00pm EST, Monday–Friday.
- Available for daily check-ins and strategic planning calls.
- 100% remote role—work from anywhere.
- Time-off requests require two weeks’ advance notice.
**Compensation Package**
- Full-time salary: USD $1,500- $2,000/month, based on experience.
- Quarterly bonus structure based on KPI achievement.
**Why Join Dineline?**
- Join a high-performing, data-driven team in the restaurant marketing space.
- Enjoy the freedom of remote work with ownership and flexibility.
- Be part of a culture focused on continuous improvement and real business impact.
- Make a measurable difference for hundreds of restaurant brands.
**Interview Process**
- Video Submission
- Intro interview with our team
- Final round with senior leadership
We hire carefully to ensure every team member adds value and aligns with our culture of ownership and optimization.
If you live for ad performance, love the thrill of optimization, and want to directly impact business growth for hundreds of restaurant brands, apply today. We’re excited to meet you.
