**Company Description**
KFC is a global quick-service restaurant brand, founded over 70 years ago when Colonel Harland Sanders created the original secret recipe of 11 herbs and spices, now known worldwide. Today, KFC operates in more than 125 countries with over 22,000 restaurants, serving millions of guests daily. In North Macedonia, KFC opened its doors in 2018 and has since become a popular destination for fans of crispy chicken and fast, friendly service. KFC Macedonia is focused on delivering consistent quality, memorable guest experiences, and strong brand presence in the local market.
**Role Description**
The Marketing Manager at KFC Macedonia will lead the development and execution of marketing strategies and campaigns to grow brand awareness and drive restaurant traffic. This full-time, on-site role based in Skopje includes planning and implementing local promotional activities, coordinating digital and social media content, and managing brand communication across channels. The role involves analyzing market trends and customer insights, tracking campaign performance, and optimizing marketing initiatives based on data. The Marketing Manager will collaborate closely with operations, finance, and external partners to ensure consistent brand standards and effective local activations.
**Qualifications**
- Candidates should possess strong marketing and brand management skills, including experience with campaign planning, promotional activities, and local market positioning.
- **Culturall Awareness & Customer Understanding**
– Ability to work effectively in a multiethnic environment and understand the specific needs, sensitivities, and behaviours of different customer segments.
- Candidates should possess digital and social media marketing skills, such as managing social channels, creating content calendars, and working with online advertising and analytics tools.
- Candidates should possess communication and collaboration skills, including clear written and verbal communication, stakeholder management, and the ability to coordinate with cross-functional teams.
- Candidates should possess analytical and planning skills, including the ability to interpret data, monitor KPIs, manage budgets, and adjust strategies based on performance and market insights.
- Candidates should ideally have a bachelor’s degree in Marketing, Business, Communications, or a related field, along with experience in retail, food service, or fast-moving consumer goods.
- Candidates should be proficient in English, Macedonian and Albanian, comfortable working on-site in a fast-paced environment, and able to manage multiple projects and deadlines.
KFC is a global quick-service restaurant brand, founded over 70 years ago when Colonel Harland Sanders created the original secret recipe of 11 herbs and spices, now known worldwide. Today, KFC operates in more than 125 countries with over 22,000 restaurants, serving millions of guests daily. In North Macedonia, KFC opened its doors in 2018 and has since become a popular destination for fans of crispy chicken and fast, friendly service. KFC Macedonia is focused on delivering consistent quality, memorable guest experiences, and strong brand presence in the local market.
**Role Description**
The Marketing Manager at KFC Macedonia will lead the development and execution of marketing strategies and campaigns to grow brand awareness and drive restaurant traffic. This full-time, on-site role based in Skopje includes planning and implementing local promotional activities, coordinating digital and social media content, and managing brand communication across channels. The role involves analyzing market trends and customer insights, tracking campaign performance, and optimizing marketing initiatives based on data. The Marketing Manager will collaborate closely with operations, finance, and external partners to ensure consistent brand standards and effective local activations.
**Qualifications**
- Candidates should possess strong marketing and brand management skills, including experience with campaign planning, promotional activities, and local market positioning.
- **Culturall Awareness & Customer Understanding**
– Ability to work effectively in a multiethnic environment and understand the specific needs, sensitivities, and behaviours of different customer segments.
- Candidates should possess digital and social media marketing skills, such as managing social channels, creating content calendars, and working with online advertising and analytics tools.
- Candidates should possess communication and collaboration skills, including clear written and verbal communication, stakeholder management, and the ability to coordinate with cross-functional teams.
- Candidates should possess analytical and planning skills, including the ability to interpret data, monitor KPIs, manage budgets, and adjust strategies based on performance and market insights.
- Candidates should ideally have a bachelor’s degree in Marketing, Business, Communications, or a related field, along with experience in retail, food service, or fast-moving consumer goods.
- Candidates should be proficient in English, Macedonian and Albanian, comfortable working on-site in a fast-paced environment, and able to manage multiple projects and deadlines.
