**Company Description**
SPAR is an international network of supermarkets and hypermarkets that began in the Netherlands in 1932 and now operates over 13,300 stores across 48 countries. Since June 20, 2016, SPAR Albania has brought quality, innovation, and a wide assortment of approximately 40,000 products to the local market. With 118 supermarkets and 6 hypermarkets, SPAR Albania is one of the leaders in its retail category. The company is focused on providing a modern shopping experience, strong customer service, and consistent value to communities across Albania.
**Role Description:**
- Plans and coordinates BTL activities, promotions, in-store activations, events and field campaigns.
- Ensures the correct implementation of the promotional and marketing calendar in SPAR network.
- Coordinates the production and distribution of POSM materials, such as posters, wobblers, displays, stickers, branding and other promotional materials.
- Collaborates with stores for the correct placement and display of communication materials.
- Coordinates new store openings, re-openings and special brand activities.
- Manages communication and operational coordination with BTL agencies, suppliers and external partners.
- Ensures that all activities are in line with the visual identity and SPAR brand standards.
- Monitors the implementation of field activities and conducts periodic visits to points of sale.
- Collects evidence, photos and feedback from activities and prepares post-implementation reports.
- Monitors deadlines, costs and budgets of assigned BTL activities.
- Coordinates promotional materials and mechanics in collaboration with the Commercial and Marketing team.
- Supports the organization of corporate events, seasonal activities and CSR initiatives.
- Identifies new opportunities for activations that increase engagement and customer experience.
- Monitors competitive BTL activities and retail market trends.
- Ensures rapid response to operational needs and changes in activities during implementation.
**Qualifications**
- Strong Communication skills, including the ability to collaborate with cross-functional teams and interact effectively with internal and external stakeholders.
- Sales and customer-focused mindset, with the ability to support promotional activities that drive store traffic and revenue.
- Event Planning and coordination skills for organizing in-store promotions, launches, and community events.
- Writing skills for creating clear and engaging content for marketing materials, social media, and internal communications.
- Project Management abilities to handle multiple initiatives, manage timelines, and follow up on action items.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- Proficiency in MS Office (especially Excel and PowerPoint); familiarity with basic marketing or design tools is an advantage.
- Strong organizational skills, attention to detail, and the ability to work in a fast-paced retail environment.
- Good command of Albanian and English; additional languages are a plus.
**How to apply**
\*: Interested candidates are kindly asked to apply here or sending their CV to the email address
**hr@spar.al**
SPAR is an international network of supermarkets and hypermarkets that began in the Netherlands in 1932 and now operates over 13,300 stores across 48 countries. Since June 20, 2016, SPAR Albania has brought quality, innovation, and a wide assortment of approximately 40,000 products to the local market. With 118 supermarkets and 6 hypermarkets, SPAR Albania is one of the leaders in its retail category. The company is focused on providing a modern shopping experience, strong customer service, and consistent value to communities across Albania.
**Role Description:**
- Plans and coordinates BTL activities, promotions, in-store activations, events and field campaigns.
- Ensures the correct implementation of the promotional and marketing calendar in SPAR network.
- Coordinates the production and distribution of POSM materials, such as posters, wobblers, displays, stickers, branding and other promotional materials.
- Collaborates with stores for the correct placement and display of communication materials.
- Coordinates new store openings, re-openings and special brand activities.
- Manages communication and operational coordination with BTL agencies, suppliers and external partners.
- Ensures that all activities are in line with the visual identity and SPAR brand standards.
- Monitors the implementation of field activities and conducts periodic visits to points of sale.
- Collects evidence, photos and feedback from activities and prepares post-implementation reports.
- Monitors deadlines, costs and budgets of assigned BTL activities.
- Coordinates promotional materials and mechanics in collaboration with the Commercial and Marketing team.
- Supports the organization of corporate events, seasonal activities and CSR initiatives.
- Identifies new opportunities for activations that increase engagement and customer experience.
- Monitors competitive BTL activities and retail market trends.
- Ensures rapid response to operational needs and changes in activities during implementation.
**Qualifications**
- Strong Communication skills, including the ability to collaborate with cross-functional teams and interact effectively with internal and external stakeholders.
- Sales and customer-focused mindset, with the ability to support promotional activities that drive store traffic and revenue.
- Event Planning and coordination skills for organizing in-store promotions, launches, and community events.
- Writing skills for creating clear and engaging content for marketing materials, social media, and internal communications.
- Project Management abilities to handle multiple initiatives, manage timelines, and follow up on action items.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- Proficiency in MS Office (especially Excel and PowerPoint); familiarity with basic marketing or design tools is an advantage.
- Strong organizational skills, attention to detail, and the ability to work in a fast-paced retail environment.
- Good command of Albanian and English; additional languages are a plus.
**How to apply**
\*: Interested candidates are kindly asked to apply here or sending their CV to the email address
**hr@spar.al**
