Search Engine Optimization Specialist
Digiperia
/job-details/8114
**About the job**
We are looking for a full-time SEO Specialist to own and improve local search visibility across client programs.
This is not just a task-execution role. It is an ownership role. You will help develop the local SEO strategy alongside the team, execute it across client accounts, measure results using rank-grid data, and continuously improve the playbook until it produces measurable and repeatable ranking improvements.
The role focuses heavily on Google Business Profile performance, local SEO, listings, reviews, diagnostics, and ongoing optimization. You will make sure each client’s Google Business Profile is properly structured, optimized, monitored, and supported by the right website signals, including services, content structure, internal linking, schema, and NAP consistency.
Your main goal is simple: improve local visibility, turn underperforming ranking areas into stronger positions, and help clients generate more calls, leads, and revenue from local search.
**Minimum qualifications**
- Proven experience managing and improving Google Business Profile performance.
- Hands-on experience with local SEO and rank-grid tracking tools.
- Strong understanding of how Google Business Profiles rank, including categories, services, proximity, reviews, entity consistency, and spam guidelines.
- Experience with reviews management and listings management platforms.
- Experience creating, verifying, and managing new Google Business Profiles.
- Experience with service-area business setups, suspensions, reinstatements, duplicate listings, and profile quality issues is a strong plus.
- Strong analytical mindset with the ability to diagnose problems, form hypotheses, test changes, and improve results.
- Comfort using AI tools to speed up research, audits, documentation, and workflow creation.
- Excellent written and spoken English.
- Strong ownership, attention to detail, and ability to work proactively without waiting for instructions.
- Nice to have: broader SEO experience, AI search visibility knowledge, SOP-building experience, WordPress familiarity, and marketing automation tool familiarity.
**Responsibilities**
- Develop, document, and improve the local SEO and Google Business Profile strategy.
- Build repeatable SOPs that help the team execute local SEO work consistently across clients.
- Stay updated on local algorithm changes, spam updates, and trusted industry testing.
- Conduct competitor, category, and entity audits for client profiles.
- Define the correct primary category, secondary categories, and service lists for each profile.
- Fully build out and maintain Google Business Profiles, including services, descriptions, attributes, photos, Q&A, and posts.
- Coordinate with the website team so each client’s website structure, internal linking, schema, and local signals support the Google Business Profile.
- Run rank-grid scans on a regular schedule and use the data to identify where improvement is possible.
- Diagnose whether a client needs stronger topical relevance, geographic relevance, authority, reviews, or technical corrections.
- Monitor Google Business Profile analytics and local SEO performance across client accounts.
- Troubleshoot underperformance, identify root causes, implement corrective actions, and report results.
- Create and manage the process for launching and verifying new Google Business Profiles.
- Guide clients through video verification and listing setup processes.
- Handle suspensions, reinstatements, duplicate listings, and profile health issues.
- Manage review programs and make sure clients receive consistent new reviews and timely responses.
- Maintain accurate business listings and NAP consistency across relevant platforms.
- Connect review velocity, rating trends, and response rates to local ranking outcomes.
- Use AI tools to improve audits, documentation, content coordination, and internal systems.
- Collaborate with the team to scale workflows through automation, integrations, and internal tools.
- Support general local SEO tasks in coordination with the SEO, content, and website teams.
- Support AI visibility optimization where it overlaps with entity, content, and local SEO signals
We are looking for a full-time SEO Specialist to own and improve local search visibility across client programs.
This is not just a task-execution role. It is an ownership role. You will help develop the local SEO strategy alongside the team, execute it across client accounts, measure results using rank-grid data, and continuously improve the playbook until it produces measurable and repeatable ranking improvements.
The role focuses heavily on Google Business Profile performance, local SEO, listings, reviews, diagnostics, and ongoing optimization. You will make sure each client’s Google Business Profile is properly structured, optimized, monitored, and supported by the right website signals, including services, content structure, internal linking, schema, and NAP consistency.
Your main goal is simple: improve local visibility, turn underperforming ranking areas into stronger positions, and help clients generate more calls, leads, and revenue from local search.
**Minimum qualifications**
- Proven experience managing and improving Google Business Profile performance.
- Hands-on experience with local SEO and rank-grid tracking tools.
- Strong understanding of how Google Business Profiles rank, including categories, services, proximity, reviews, entity consistency, and spam guidelines.
- Experience with reviews management and listings management platforms.
- Experience creating, verifying, and managing new Google Business Profiles.
- Experience with service-area business setups, suspensions, reinstatements, duplicate listings, and profile quality issues is a strong plus.
- Strong analytical mindset with the ability to diagnose problems, form hypotheses, test changes, and improve results.
- Comfort using AI tools to speed up research, audits, documentation, and workflow creation.
- Excellent written and spoken English.
- Strong ownership, attention to detail, and ability to work proactively without waiting for instructions.
- Nice to have: broader SEO experience, AI search visibility knowledge, SOP-building experience, WordPress familiarity, and marketing automation tool familiarity.
**Responsibilities**
- Develop, document, and improve the local SEO and Google Business Profile strategy.
- Build repeatable SOPs that help the team execute local SEO work consistently across clients.
- Stay updated on local algorithm changes, spam updates, and trusted industry testing.
- Conduct competitor, category, and entity audits for client profiles.
- Define the correct primary category, secondary categories, and service lists for each profile.
- Fully build out and maintain Google Business Profiles, including services, descriptions, attributes, photos, Q&A, and posts.
- Coordinate with the website team so each client’s website structure, internal linking, schema, and local signals support the Google Business Profile.
- Run rank-grid scans on a regular schedule and use the data to identify where improvement is possible.
- Diagnose whether a client needs stronger topical relevance, geographic relevance, authority, reviews, or technical corrections.
- Monitor Google Business Profile analytics and local SEO performance across client accounts.
- Troubleshoot underperformance, identify root causes, implement corrective actions, and report results.
- Create and manage the process for launching and verifying new Google Business Profiles.
- Guide clients through video verification and listing setup processes.
- Handle suspensions, reinstatements, duplicate listings, and profile health issues.
- Manage review programs and make sure clients receive consistent new reviews and timely responses.
- Maintain accurate business listings and NAP consistency across relevant platforms.
- Connect review velocity, rating trends, and response rates to local ranking outcomes.
- Use AI tools to improve audits, documentation, content coordination, and internal systems.
- Collaborate with the team to scale workflows through automation, integrations, and internal tools.
- Support general local SEO tasks in coordination with the SEO, content, and website teams.
- Support AI visibility optimization where it overlaps with entity, content, and local SEO signals
