Senior Digital Marketing Manager
Emapta Global
/job-details/5766
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**About the Client**
The
**Senior Digital Marketing Manager**
leads the strategic direction and execution of performance-driven digital marketing initiatives, shaping how B2B campaigns generate measurable pipeline and revenue. This role defines how data, platforms, and cross-functional alignment converge to create scalable demand generation engines within a high-performance outsourcing environment.
**Responsibilities**
- Lead paid digital marketing strategy across Google Ads, LinkedIn Ads, YouTube, and other relevant platforms
- Develop campaign strategies aligned to business goals, including targeting, channel mix, and budget allocation
- Oversee end-to-end demand generation campaigns from concept to execution
- Drive continuous optimization through audience refinement, creative adjustments, and conversion improvements
- Translate business objectives into pipeline-focused marketing strategies
- Manage and mentor paid media specialists, ensuring alignment on performance and execution standards
- Collaborate with content, creative, web, and SEO teams to align campaign delivery
- Analyze campaign performance data to identify trends, risks, and growth opportunities
- Establish reporting frameworks connecting marketing performance to revenue outcomes
- Optimize use of platforms including Google Ads, LinkedIn Ads, HubSpot, and ABM tools
- Strengthen relationships with platform partners to maximize campaign performance and innovation
- Contribute to operational improvements and scalable marketing processes
**Qualifications**
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Master's degree or relevant certifications preferred
- **5-8+ years of B2B digital marketing experience focused on paid media and performance marketing**
- Proven expertise in
**Google Ads (Search, Display, YouTube) and LinkedIn Ads**
- Experience in
**demand generation strategies tied to pipeline and revenue growth**
- Demonstrated experience
**managing or mentoring digital marketing teams**
- Strong knowledge of campaign structure, targeting, optimization, and funnel metrics
- Advanced analytical skills with the ability to translate data into actionable strategies
- Experience using
**HubSpot or similar CRM platforms for reporting and lifecycle management**
- Ability to operate both strategically and hands-on in campaign execution
- Strong communication skills for cross-functional leadership and alignment
- Experience in B2B services, SaaS, or enterprise marketing environments
- Familiarity with ABM strategies, intent data, and audience enrichment tools
- Strong understanding of conversion optimization and website performance
**Job Overview**
Employment type: Full time
Shift: Midshift
Work setup: Work from home
**Benefits**
- Private Medical Insurance
- Access to Sportmaster
- Career growth opportunities
- Global career exposure
- Diverse and supportive work environment
- Unlimited upskilling through Emapta Academy courses
**Join the Top 1% Talent. A better career. A better life.**
With a 50/50 gender ratio and a culture rooted in care and empathy, you'll feel valued from day one. We're committed to growing talent and setting you up for success.
Be part of a team that showcases North Macedonia excellence to the world. With 20 offices across 11 countries and 1,000+ clients, you'll create real impact every day-whether you work from home or on-site. Our 100% virtual recruitment process makes it easy to get started.
At Emapta, you're not just joining a company-you're becoming part of a thriving community of 11,000+ professionals growing careers with purpose. And behind every partnership we build is a deep respect for people and the impact they make.
"We place integrity at the heart of everything we do and truly value the human experience. That's why, for clients, it's a profound and transformational process that gives them the opportunity to achieve the business growth they desire."
Tim Vorbach, CEO
**#EmaptaEra**
The
**Senior Digital Marketing Manager**
leads the strategic direction and execution of performance-driven digital marketing initiatives, shaping how B2B campaigns generate measurable pipeline and revenue. This role defines how data, platforms, and cross-functional alignment converge to create scalable demand generation engines within a high-performance outsourcing environment.
**Responsibilities**
- Lead paid digital marketing strategy across Google Ads, LinkedIn Ads, YouTube, and other relevant platforms
- Develop campaign strategies aligned to business goals, including targeting, channel mix, and budget allocation
- Oversee end-to-end demand generation campaigns from concept to execution
- Drive continuous optimization through audience refinement, creative adjustments, and conversion improvements
- Translate business objectives into pipeline-focused marketing strategies
- Manage and mentor paid media specialists, ensuring alignment on performance and execution standards
- Collaborate with content, creative, web, and SEO teams to align campaign delivery
- Analyze campaign performance data to identify trends, risks, and growth opportunities
- Establish reporting frameworks connecting marketing performance to revenue outcomes
- Optimize use of platforms including Google Ads, LinkedIn Ads, HubSpot, and ABM tools
- Strengthen relationships with platform partners to maximize campaign performance and innovation
- Contribute to operational improvements and scalable marketing processes
**Qualifications**
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- Master's degree or relevant certifications preferred
- **5-8+ years of B2B digital marketing experience focused on paid media and performance marketing**
- Proven expertise in
**Google Ads (Search, Display, YouTube) and LinkedIn Ads**
- Experience in
**demand generation strategies tied to pipeline and revenue growth**
- Demonstrated experience
**managing or mentoring digital marketing teams**
- Strong knowledge of campaign structure, targeting, optimization, and funnel metrics
- Advanced analytical skills with the ability to translate data into actionable strategies
- Experience using
**HubSpot or similar CRM platforms for reporting and lifecycle management**
- Ability to operate both strategically and hands-on in campaign execution
- Strong communication skills for cross-functional leadership and alignment
- Experience in B2B services, SaaS, or enterprise marketing environments
- Familiarity with ABM strategies, intent data, and audience enrichment tools
- Strong understanding of conversion optimization and website performance
**Job Overview**
Employment type: Full time
Shift: Midshift
Work setup: Work from home
**Benefits**
- Private Medical Insurance
- Access to Sportmaster
- Career growth opportunities
- Global career exposure
- Diverse and supportive work environment
- Unlimited upskilling through Emapta Academy courses
**Join the Top 1% Talent. A better career. A better life.**
With a 50/50 gender ratio and a culture rooted in care and empathy, you'll feel valued from day one. We're committed to growing talent and setting you up for success.
Be part of a team that showcases North Macedonia excellence to the world. With 20 offices across 11 countries and 1,000+ clients, you'll create real impact every day-whether you work from home or on-site. Our 100% virtual recruitment process makes it easy to get started.
At Emapta, you're not just joining a company-you're becoming part of a thriving community of 11,000+ professionals growing careers with purpose. And behind every partnership we build is a deep respect for people and the impact they make.
"We place integrity at the heart of everything we do and truly value the human experience. That's why, for clients, it's a profound and transformational process that gives them the opportunity to achieve the business growth they desire."
Tim Vorbach, CEO
**#EmaptaEra**
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