Qualix DOO Beograd is the company behind Adrian Magnus, a fast-growing premium cigar brand building an international presence across the United States and European Union. As we continue to expand, we need more than a Head of Sales — we need a sales architect. Someone who can lead our online B2B Sales Agent team in Serbia and manage remote teams across the US and EU, transforming them into a precision engine for global growth.
Working directly with our CEO, you will own the full cycle: from pipeline strategy and outbound cadences to team coaching and revenue reporting. This is a hands-on leadership role for someone who thrives on accountability and has the track record to prove it.
**Key Responsibilities**
- International B2B Development
- Identify, develop, and successfully onboard new B2B partners across the US and EU through highly targeted and structured outbound calling strategies
- Lead and Manage B2B Sales Teams
- Build, mentor, and oversee online and field B2B sales agents. Set performance targets, monitor activities, review reports, coach underperforming team members, and implement strategies to improve conversion rates
- Sales Process Architecture
- Build and continuously refine the full sales cycle: scripts, CRM workflows, outreach cadences, and conversion sequences
- Strategic CEO Partnership
- Work in close alignment with our CEO to shape growth strategy, surface market insights, and co-develop new initiatives
- Pipeline & Revenue Reporting
- Own the sales dashboard — forecasting, KPI tracking, and data-driven iteration to optimise what works
- Strategic Distributor Relationships
- Build, develop, and manage strategic relationships with key distributors to support market expansion and revenue growth
**Requirements**
In order to be successful for this role, you
**must have:**
- Sales Experience:
- 5+ years of outbound B2B phone sales with exposure to international markets (US, UK, or EU)
- Full sales cycle ownership: cold outreach → qualification → pitch → closing → account management
- Remote phone sales expertise — knows how to sell without ever meeting the client in person
- Proven track record of hitting and exceeding sales quotas
- Strong command of English for cross-border communication
- Hands-on CRM proficiency and data-driven approach to performance
- Ability to build and optimise sales processes from scratch
- Team Management:
- 2+ years of direct team management (minimum 5 people reporting directly)
- Experience hiring, training, and firing sales agents
- Experience setting KPIs, quotas, and performance standards
- Experience running daily/weekly team meetings and 1:1 coaching sessions
- Hands-on leader — able to pick up the phone and sell, not just delegate
You will have a
**strong advantage**
in case you have:
- Experience in leading and managing field sales agents, including setting KPIs and providing training and coaching
- Background in premium goods, luxury, or lifestyle product categories
- Experience selling into wholesale, distribution, or agent networks
- Familiarity with the cigar, tobacco, or related premium goods sector
- Experience with LinkedIn-based B2B prospecting and outbound automation
- Prior experience working directly with a founder or CEO
- History of hiring, onboarding, and developing junior sales talent
**Benefits**
**What We Offer**
A career, not just a role. Qualix DOO Beograd offers a genuine international platform with structured space for professional advancement and personal development — as the brand grows, so do the people who build it with us.
**Compensation**
Attractive base salary commensurate with experience, plus a quarterly commission structure that rewards performance directly — high achievers will find the earning potential substantial. Full details discussed at the interview.
**Career Growth**
A structured platform for professional advancement within an international organisation — with genuine space for personal development built into the role from day one
**Team**
A dedicated telesales and field-based B2B sales network working across onsite and remote environments
**Access**
Direct partnership with the CEO and genuine influence over company direction
**Markets**
International scope across the United States and European Union
**Trajectory**
Join at an inflection point — shape the global growth story from the inside
**Location**
Vladimira Popovića 38-40, Belgrade
- On-Site / Hybrid arrangement available
**Product**
A premium, passion-driven brand with quality that speaks for itself
Working directly with our CEO, you will own the full cycle: from pipeline strategy and outbound cadences to team coaching and revenue reporting. This is a hands-on leadership role for someone who thrives on accountability and has the track record to prove it.
**Key Responsibilities**
- International B2B Development
- Identify, develop, and successfully onboard new B2B partners across the US and EU through highly targeted and structured outbound calling strategies
- Lead and Manage B2B Sales Teams
- Build, mentor, and oversee online and field B2B sales agents. Set performance targets, monitor activities, review reports, coach underperforming team members, and implement strategies to improve conversion rates
- Sales Process Architecture
- Build and continuously refine the full sales cycle: scripts, CRM workflows, outreach cadences, and conversion sequences
- Strategic CEO Partnership
- Work in close alignment with our CEO to shape growth strategy, surface market insights, and co-develop new initiatives
- Pipeline & Revenue Reporting
- Own the sales dashboard — forecasting, KPI tracking, and data-driven iteration to optimise what works
- Strategic Distributor Relationships
- Build, develop, and manage strategic relationships with key distributors to support market expansion and revenue growth
**Requirements**
In order to be successful for this role, you
**must have:**
- Sales Experience:
- 5+ years of outbound B2B phone sales with exposure to international markets (US, UK, or EU)
- Full sales cycle ownership: cold outreach → qualification → pitch → closing → account management
- Remote phone sales expertise — knows how to sell without ever meeting the client in person
- Proven track record of hitting and exceeding sales quotas
- Strong command of English for cross-border communication
- Hands-on CRM proficiency and data-driven approach to performance
- Ability to build and optimise sales processes from scratch
- Team Management:
- 2+ years of direct team management (minimum 5 people reporting directly)
- Experience hiring, training, and firing sales agents
- Experience setting KPIs, quotas, and performance standards
- Experience running daily/weekly team meetings and 1:1 coaching sessions
- Hands-on leader — able to pick up the phone and sell, not just delegate
You will have a
**strong advantage**
in case you have:
- Experience in leading and managing field sales agents, including setting KPIs and providing training and coaching
- Background in premium goods, luxury, or lifestyle product categories
- Experience selling into wholesale, distribution, or agent networks
- Familiarity with the cigar, tobacco, or related premium goods sector
- Experience with LinkedIn-based B2B prospecting and outbound automation
- Prior experience working directly with a founder or CEO
- History of hiring, onboarding, and developing junior sales talent
**Benefits**
**What We Offer**
A career, not just a role. Qualix DOO Beograd offers a genuine international platform with structured space for professional advancement and personal development — as the brand grows, so do the people who build it with us.
**Compensation**
Attractive base salary commensurate with experience, plus a quarterly commission structure that rewards performance directly — high achievers will find the earning potential substantial. Full details discussed at the interview.
**Career Growth**
A structured platform for professional advancement within an international organisation — with genuine space for personal development built into the role from day one
**Team**
A dedicated telesales and field-based B2B sales network working across onsite and remote environments
**Access**
Direct partnership with the CEO and genuine influence over company direction
**Markets**
International scope across the United States and European Union
**Trajectory**
Join at an inflection point — shape the global growth story from the inside
**Location**
Vladimira Popovića 38-40, Belgrade
- On-Site / Hybrid arrangement available
**Product**
A premium, passion-driven brand with quality that speaks for itself
