Brand Manager (crafts)| DTC E-commerce | 100% Remote EU
Foxelli Group
/job-details/13700
At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.
If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us..
**The role**
We're hiring a Brand Manager to own This Month's Craft end to end, with churn as your main KPI. This Month's Craft is a monthly craft subscription box with two tracks: Creative (relaxing, artistic crafts) and DIY (practical, skill-building crafts).
Your biggest lever on churn is the box: finding, testing, and approving crafts that subscribers love and actually finish. You'll also analyse who we acquire, how the cancellation flow and failed-payment recovery perform, and work closely with customer service and analyze customer feedback. Just as important: you dig into why things happen and check whether each change actually worked. We need your product judgement and your ownership.
## **Key responsibilities**
- **Find, test and approve the crafts.** Own the box pipeline for both tracks. Scout craft ideas, order samples, make every kit yourself, and approve or reject it.
- **Own kit quality.** Every kit must be finishable at its stated level: clear instructions, the right tools and materials, nothing missing, packaging that survives shipping. Catch problems before a box ships, not in the reviews.
- **Plan the box calendar.** Balance variety, seasonality and difficulty across Creative and DIY, within the cost-per-box target.
- **Learn from subscribers.** Read and summarize reviews, CS tickets, community posts and cancellation reasons every month, and use them to shape the boxes.
- **Own churn.** It's your main KPI. Understand what drives it by box, channel and track, and act on it.
- **Protect acquisition quality.** Work with performance marketing on channels and first-box offers, and avoid offers that attract one-box buyers.
- **Keep the subscription running smoothly.** Own the cancellation flow (reasons, offers, copy) and failed-payment recovery, with saves that still hold a month later.
- **Stay aligned with Customer Service.** Turn recurring ticket themes into fixes, and close the loop with CS when they ship.
## **Skills & experience**
**Must have**
- 1+ years in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes.
- A track record of products you chose or developed, and how customers responded: ratings, sell-through, repeat purchases, returns.
- A hands-on maker. You craft yourself, and you can make a kit and judge its difficulty, instructions and quality.
- Supplier experience: sourcing samples, negotiating, and working to cost targets and lead times.
- Taste grounded in customers. You use reviews and feedback to decide, not only your own preferences.
- Ownership across teams. You push work through with marketing, CS, design, inventory and operations without being chased.
- Comfort with numbers. You can read a retention table and question a figure that looks too good, connect reason with outcome based on numbers
- Clear written and spoken English.
**Nice to have**
- Experience running a subscription box.
- Experience writing craft instructions.
- An active presence in craft communities or social media.
- Experience with Shopify.
- Spreadsheet analysis skills.
**THE RECRUITMENT PROCESS**
1. Apply - A simple form that helps us know who’s stepping into our world.
2. Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
3. Test Task
4. Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.
**FIXED SERVICE FEE**
**Up to € 2300 euros** after taxes, depending on yourskills, competencies, and experience.
❕Please note that this role is based on a contract/freelance agreement.
**ELIGIBILITY & LOCATION REQUIREMENTS**
❕This role is 100% remote.
At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is **UTC+2** and **UTC+3**. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
- **For full-time roles**, we expect hires to be available during **at least 5 hours of typical working hours in the EET time zone** to ensure effective collaboration and communication.
This requirement **does not apply to part-time roles.**
At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.
If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us..
**The role**
We're hiring a Brand Manager to own This Month's Craft end to end, with churn as your main KPI. This Month's Craft is a monthly craft subscription box with two tracks: Creative (relaxing, artistic crafts) and DIY (practical, skill-building crafts).
Your biggest lever on churn is the box: finding, testing, and approving crafts that subscribers love and actually finish. You'll also analyse who we acquire, how the cancellation flow and failed-payment recovery perform, and work closely with customer service and analyze customer feedback. Just as important: you dig into why things happen and check whether each change actually worked. We need your product judgement and your ownership.
## **Key responsibilities**
- **Find, test and approve the crafts.** Own the box pipeline for both tracks. Scout craft ideas, order samples, make every kit yourself, and approve or reject it.
- **Own kit quality.** Every kit must be finishable at its stated level: clear instructions, the right tools and materials, nothing missing, packaging that survives shipping. Catch problems before a box ships, not in the reviews.
- **Plan the box calendar.** Balance variety, seasonality and difficulty across Creative and DIY, within the cost-per-box target.
- **Learn from subscribers.** Read and summarize reviews, CS tickets, community posts and cancellation reasons every month, and use them to shape the boxes.
- **Own churn.** It's your main KPI. Understand what drives it by box, channel and track, and act on it.
- **Protect acquisition quality.** Work with performance marketing on channels and first-box offers, and avoid offers that attract one-box buyers.
- **Keep the subscription running smoothly.** Own the cancellation flow (reasons, offers, copy) and failed-payment recovery, with saves that still hold a month later.
- **Stay aligned with Customer Service.** Turn recurring ticket themes into fixes, and close the loop with CS when they ship.
## **Skills & experience**
**Must have**
- 1+ years in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes.
- A track record of products you chose or developed, and how customers responded: ratings, sell-through, repeat purchases, returns.
- A hands-on maker. You craft yourself, and you can make a kit and judge its difficulty, instructions and quality.
- Supplier experience: sourcing samples, negotiating, and working to cost targets and lead times.
- Taste grounded in customers. You use reviews and feedback to decide, not only your own preferences.
- Ownership across teams. You push work through with marketing, CS, design, inventory and operations without being chased.
- Comfort with numbers. You can read a retention table and question a figure that looks too good, connect reason with outcome based on numbers
- Clear written and spoken English.
**Nice to have**
- Experience running a subscription box.
- Experience writing craft instructions.
- An active presence in craft communities or social media.
- Experience with Shopify.
- Spreadsheet analysis skills.
**THE RECRUITMENT PROCESS**
1. Apply - A simple form that helps us know who’s stepping into our world.
2. Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
3. Test Task
4. Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.
**FIXED SERVICE FEE**
**Up to € 2300 euros** after taxes, depending on yourskills, competencies, and experience.
❕Please note that this role is based on a contract/freelance agreement.
**ELIGIBILITY & LOCATION REQUIREMENTS**
❕This role is 100% remote.
At Foxelli Group, our team operates primarily in the Eastern European Time Zone (EET), which is **UTC+2** and **UTC+3**. We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
- **For full-time roles**, we expect hires to be available during **at least 5 hours of typical working hours in the EET time zone** to ensure effective collaboration and communication.
This requirement **does not apply to part-time roles.**
