Marketing & Brand Assistant | DTC E-commerce | 100% Remote EU
Foxelli Group
/job-details/13625
**Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us.**
At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.
If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us.
****THE ROLE****
We’re looking for a
**Marketing & Brand Assistant**
to join us in growing
**Hooks & Needles**
, one of our creative brands built around crochet and knitting
This is a hands-on role for someone who loves staying organized, spotting the little details others miss, and making sure things actually get done. You’ll work across product development, customer feedback, marketing, and day-to-day brand projects, helping keep everything running smoothly and looking for ways to make things better.
Crochet or knitting knowledge is a big advantage here. Understanding the craft helps you get our products, understand our customers, and spot issues they might notice.
**🚀 What You'll Be Doing**
🧶
**Product Development & Shopify**
- Help develop and improve products for Hooks & Needles.
- Review patterns, instructions, and content for accuracy and quality.
- Work with creators and internal teams to bring projects to life.
- Help manage our Shopify store.
🔍
**Customer Feedback**
- Review customer feedback and spot trends, issues, and opportunities.
- Turn insights into ideas for improving products and the customer experience.
📈
**Market Research**
- Keep up with crochet and knitting trends.
- Research new ideas, products, and opportunities for the brand.
💬
**Customer Support & Community**
- Help with product-related customer questions and feedback.
- Keep an eye on our online communities and what customers are talking about.
📣
**Marketing Support**
- Help execute marketing initiatives and campaigns.
- Source creative content and support product storytelling.
🤖
**AI & Smarter Ways of Working**
- Use AI tools to speed up research, analysis, and everyday tasks.
- Look for ways technology can help us work faster and smarter.
**🦊 What We're Looking For**
- Extreme attention to detail - You catch the small mistakes and inconsistencies.
- Organized - You like keeping projects, tasks, and details under control.
- Tech-savvy - Comfortable working with tools like Shopify, Asana, Google Sheets, Claude, InDesign, and other AI tools.
- Independent - You take ownership and follow things through without being chased.
- Adaptable - You handle changing priorities without losing focus.
- Curious - You enjoy learning, testing ideas, and finding better ways to do things.
- Open to feedback - You take feedback on board and use it to improve.
- Crochet or knitting knowledge - A strong advantage, especially when working with patterns and product content.
Experience in e-commerce, product development, or brand management is helpful, but we’re also interested in people who are smart, proactive, detail-focused, and eager to learn.
****THE RECRUITMENT PROCESS****
Apply - A simple form that helps us know who’s stepping into our world.
Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.
**FIXED SERVICE FEE**
**Up to € 1000 euros**
after taxes, depending on your skills, competencies, and experience.
❕Please note that this role is based on a contract/freelance agreement.
**Perks & Benefits**
- Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
- Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
- A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
- Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
- A budget for your home office setup so you’re comfortable working how you like and where you like.
- Strong company culture and a network of unique individuals that celebrate you.
**ELIGIBILITY & LOCATION REQUIREMENTS**
❕This role is 100% remote.
- Our tribe works primarily in the Eastern European Time Zone (EET - UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
- For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.)
At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.
If you love to learn, experiment, think boldly, make decisions, and build things that matter -you’ll feel at home with us.
****THE ROLE****
We’re looking for a
**Marketing & Brand Assistant**
to join us in growing
**Hooks & Needles**
, one of our creative brands built around crochet and knitting
This is a hands-on role for someone who loves staying organized, spotting the little details others miss, and making sure things actually get done. You’ll work across product development, customer feedback, marketing, and day-to-day brand projects, helping keep everything running smoothly and looking for ways to make things better.
Crochet or knitting knowledge is a big advantage here. Understanding the craft helps you get our products, understand our customers, and spot issues they might notice.
**🚀 What You'll Be Doing**
🧶
**Product Development & Shopify**
- Help develop and improve products for Hooks & Needles.
- Review patterns, instructions, and content for accuracy and quality.
- Work with creators and internal teams to bring projects to life.
- Help manage our Shopify store.
🔍
**Customer Feedback**
- Review customer feedback and spot trends, issues, and opportunities.
- Turn insights into ideas for improving products and the customer experience.
📈
**Market Research**
- Keep up with crochet and knitting trends.
- Research new ideas, products, and opportunities for the brand.
💬
**Customer Support & Community**
- Help with product-related customer questions and feedback.
- Keep an eye on our online communities and what customers are talking about.
📣
**Marketing Support**
- Help execute marketing initiatives and campaigns.
- Source creative content and support product storytelling.
🤖
**AI & Smarter Ways of Working**
- Use AI tools to speed up research, analysis, and everyday tasks.
- Look for ways technology can help us work faster and smarter.
**🦊 What We're Looking For**
- Extreme attention to detail - You catch the small mistakes and inconsistencies.
- Organized - You like keeping projects, tasks, and details under control.
- Tech-savvy - Comfortable working with tools like Shopify, Asana, Google Sheets, Claude, InDesign, and other AI tools.
- Independent - You take ownership and follow things through without being chased.
- Adaptable - You handle changing priorities without losing focus.
- Curious - You enjoy learning, testing ideas, and finding better ways to do things.
- Open to feedback - You take feedback on board and use it to improve.
- Crochet or knitting knowledge - A strong advantage, especially when working with patterns and product content.
Experience in e-commerce, product development, or brand management is helpful, but we’re also interested in people who are smart, proactive, detail-focused, and eager to learn.
****THE RECRUITMENT PROCESS****
Apply - A simple form that helps us know who’s stepping into our world.
Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space.
Interview -A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.
**FIXED SERVICE FEE**
**Up to € 1000 euros**
after taxes, depending on your skills, competencies, and experience.
❕Please note that this role is based on a contract/freelance agreement.
**Perks & Benefits**
- Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
- Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
- A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
- Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
- A budget for your home office setup so you’re comfortable working how you like and where you like.
- Strong company culture and a network of unique individuals that celebrate you.
**ELIGIBILITY & LOCATION REQUIREMENTS**
❕This role is 100% remote.
- Our tribe works primarily in the Eastern European Time Zone (EET - UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
- For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours - it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.)
