Marketing Specialist
Vrapon Taxi Albania
/job-details/13056
**Company Description**
VrapOn Taxi Albania is a modern taxi app that helps riders move safely and efficiently across major cities in Albania, including Tirana, Durres, Vlore, Sarande, and Gjirokaster. Similar to international platforms like Uber and Bolt, the app allows users to book rides easily, access transparent pricing, and enjoy stress-free commutes. The service is particularly convenient for trips between Tirana Airport and the city center, as well as other destinations across the country. VrapOn’s fleet includes both electric and traditional taxis, offering competitive fares below typical airport and street taxi rates. The company focuses on reliable service, customer convenience, and sustainable urban mobility.
**Role Description**
The Marketing Specialist is a full-time, on-site role based in Tirana. This role is responsible for planning and executing marketing campaigns to increase brand awareness and app usage, with a focus on both local and tourist audiences. Day-to-day tasks include conducting market research, analyzing user behavior and campaign performance, and developing marketing strategies for digital and offline channels. The Marketing Specialist will collaborate with operations and customer service teams to promote special offers, highlight key routes (such as airport transfers), and ensure consistent messaging. The role also involves managing social media content, supporting promotional events, and identifying partnership opportunities that grow VrapOn Taxi Albania’s presence.
**Qualifications**
- Candidates should possess strong Communication and Customer Service skills to engage users, respond to inquiries, and collaborate effectively with internal teams.
- Candidates should possess Market Research and Marketing Strategy skills to analyze market trends, understand customer needs, and design targeted campaigns.
- Candidates should possess Sales and basic Marketing skills to support promotional initiatives, drive app downloads, and convert leads into active riders.
- Experience with digital marketing channels (social media, search, app stores) and content creation is beneficial.
- Ability to interpret data and metrics, use analytics tools, and report on campaign performance is preferred.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment are important.
- Prior experience in mobility, transportation, tourism, or tech startups in Albania or the region is a plus.
- A relevant degree in Marketing, Business, Communications, or a related field is preferred, or equivalent practical experience.
VrapOn Taxi Albania is a modern taxi app that helps riders move safely and efficiently across major cities in Albania, including Tirana, Durres, Vlore, Sarande, and Gjirokaster. Similar to international platforms like Uber and Bolt, the app allows users to book rides easily, access transparent pricing, and enjoy stress-free commutes. The service is particularly convenient for trips between Tirana Airport and the city center, as well as other destinations across the country. VrapOn’s fleet includes both electric and traditional taxis, offering competitive fares below typical airport and street taxi rates. The company focuses on reliable service, customer convenience, and sustainable urban mobility.
**Role Description**
The Marketing Specialist is a full-time, on-site role based in Tirana. This role is responsible for planning and executing marketing campaigns to increase brand awareness and app usage, with a focus on both local and tourist audiences. Day-to-day tasks include conducting market research, analyzing user behavior and campaign performance, and developing marketing strategies for digital and offline channels. The Marketing Specialist will collaborate with operations and customer service teams to promote special offers, highlight key routes (such as airport transfers), and ensure consistent messaging. The role also involves managing social media content, supporting promotional events, and identifying partnership opportunities that grow VrapOn Taxi Albania’s presence.
**Qualifications**
- Candidates should possess strong Communication and Customer Service skills to engage users, respond to inquiries, and collaborate effectively with internal teams.
- Candidates should possess Market Research and Marketing Strategy skills to analyze market trends, understand customer needs, and design targeted campaigns.
- Candidates should possess Sales and basic Marketing skills to support promotional initiatives, drive app downloads, and convert leads into active riders.
- Experience with digital marketing channels (social media, search, app stores) and content creation is beneficial.
- Ability to interpret data and metrics, use analytics tools, and report on campaign performance is preferred.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment are important.
- Prior experience in mobility, transportation, tourism, or tech startups in Albania or the region is a plus.
- A relevant degree in Marketing, Business, Communications, or a related field is preferred, or equivalent practical experience.