Trade Marketing Manager
Eurolab Internacional Grup
/job-details/11489
**Eurolab International Grup**
is one of the leading FMCG distribution and marketing companies in the Western Balkans, partnering with internationally recognized brands across multiple product categories. Through a strong distribution network, market expertise, and consumer-focused approach, Eurolab delivers innovative solutions that drive brand growth and create value for customers and partners across the region.
**Join Our Team**
We are looking for an experienced and results-oriented
**Trade Marketing Manager**
to lead the planning, execution, and evaluation of trade marketing activities within Albania.
**Trade Marketing Planning**
- Develop and propose annual Trade Marketing plans aligned with brand strategies, business objectives, and market KPIs.
- Collaborate with Category Managers to ensure effective market planning.
**Campaign Execution**
- Lead the implementation of trade marketing activities, including:
- In-store promotions
- BTL campaigns
- Events and activations
- Sponsorships
- POSM management
- Ensure timely, cost-effective, and high-quality execution across all markets.
**Market Analysis & Insights**
- Monitor market trends, customer behavior, and competitor activities.
- Analyze performance data and recommend actions to improve brand performance and sales results.
**Brand Visibility & Standards**
- Ensure all marketing materials and activities reflect brand guidelines and maintain high-quality standards.
- Monitor product and promotional visibility in the market.
**Team Leadership & Development**
- Support the development and performance management of Trade Marketing team members.
- Establish objectives and KPIs and promote a culture of continuous learning and improvement.
**Budget Management**
- Plan, manage, and control Trade Marketing budgets.
- Ensure spending is aligned with company procedures and approved plans.
**Contractor & Agency Management**
- Collaborate closely with the
**Procurement Department**
in the selection, evaluation, and management of external suppliers, agencies, and service providers.
- Ensure that procurement processes for trade marketing activities are conducted in line with company policies, budgets, and quality standards.
**Qualifications & Experience**
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Minimum 5 years of experience in Trade Marketing, Marketing, or Commercial roles, preferably within FMCG.
- Strong knowledge of category management, consumer promotions, and market analysis.
- Strong analytical, communication, and presentation skills.
- Advanced knowledge of Microsoft Office, especially Excel and PowerPoint.
- Fluent English
**If you would like to join our team and contribute to our continued growth, please send your CV to hr@eurolabinternacional.com**
*All applications will be treated with strict confidentiality. Personal data submitted during the recruitment process will be processed and protected in accordance with applicable data protection legislation and company policies.*
is one of the leading FMCG distribution and marketing companies in the Western Balkans, partnering with internationally recognized brands across multiple product categories. Through a strong distribution network, market expertise, and consumer-focused approach, Eurolab delivers innovative solutions that drive brand growth and create value for customers and partners across the region.
**Join Our Team**
We are looking for an experienced and results-oriented
**Trade Marketing Manager**
to lead the planning, execution, and evaluation of trade marketing activities within Albania.
**Trade Marketing Planning**
- Develop and propose annual Trade Marketing plans aligned with brand strategies, business objectives, and market KPIs.
- Collaborate with Category Managers to ensure effective market planning.
**Campaign Execution**
- Lead the implementation of trade marketing activities, including:
- In-store promotions
- BTL campaigns
- Events and activations
- Sponsorships
- POSM management
- Ensure timely, cost-effective, and high-quality execution across all markets.
**Market Analysis & Insights**
- Monitor market trends, customer behavior, and competitor activities.
- Analyze performance data and recommend actions to improve brand performance and sales results.
**Brand Visibility & Standards**
- Ensure all marketing materials and activities reflect brand guidelines and maintain high-quality standards.
- Monitor product and promotional visibility in the market.
**Team Leadership & Development**
- Support the development and performance management of Trade Marketing team members.
- Establish objectives and KPIs and promote a culture of continuous learning and improvement.
**Budget Management**
- Plan, manage, and control Trade Marketing budgets.
- Ensure spending is aligned with company procedures and approved plans.
**Contractor & Agency Management**
- Collaborate closely with the
**Procurement Department**
in the selection, evaluation, and management of external suppliers, agencies, and service providers.
- Ensure that procurement processes for trade marketing activities are conducted in line with company policies, budgets, and quality standards.
**Qualifications & Experience**
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Minimum 5 years of experience in Trade Marketing, Marketing, or Commercial roles, preferably within FMCG.
- Strong knowledge of category management, consumer promotions, and market analysis.
- Strong analytical, communication, and presentation skills.
- Advanced knowledge of Microsoft Office, especially Excel and PowerPoint.
- Fluent English
**If you would like to join our team and contribute to our continued growth, please send your CV to hr@eurolabinternacional.com**
*All applications will be treated with strict confidentiality. Personal data submitted during the recruitment process will be processed and protected in accordance with applicable data protection legislation and company policies.*
