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Digital Marketing Specialist

Emapta Global

/job-details/11310

Skopje, Skopje Statistical Region
full_time
Publikuar Sot
**Amplify Amazon Advisory Expertise Through Strategic B2B Digital Marketing**

Our client is
**a UK-based Amazon commercial advisory and coaching consultancy helping businesses achieve more profitable, sustainable e-commerce growth.**
Rather than simply managing marketplace campaigns, they advise leaders on pricing, advertising effectiveness, product investment, and commercial performance. Their approach combines strategic insight, financial discipline, and leadership development to strengthen business decisions. With a focus on long-term profitability over short-term sales, they offer professionals the opportunity to contribute to meaningful thought leadership and sophisticated B2B marketing.

**About the Role**

Make expert insights impossible to overlook in the competitive world of e-commerce. As a
**Digital Marketing Specialist**
, you'll transform Amazon commercial advisory expertise into compelling LinkedIn content, email campaigns, and digital experiences that engage business leaders. Shape a specialist consultancy's professional presence, communicate its strategic value, and build a rewarding international marketing career with Emapta's top 1% talent community.

**Your Daily Tasks**

Content and Social Media

- Manage and schedule regular social media content, with LinkedIn as the primary channel.
- Repurpose long-form content, podcasts, and video footage into engaging digital marketing assets.
- Coordinate approximately three social media posts per week.
- Convert existing content and ideas into social media posts, carousels, infographics, and short-form content.
- Distribute video content across LinkedIn, Instagram, the company website, and other relevant channels.
- Maintain an organized content calendar and consistent publication schedule.

Email Marketing

- Develop and coordinate regular email marketing campaigns and LinkedIn newsletters.
- Repurpose existing thought leadership materials into engaging email communications.
- Format, schedule, and publish campaigns according to the approved marketing calendar.
- Strengthen audience engagement and brand visibility through relationship-focused communications rather than solely direct-response lead generation.

Graphic Design and Brand Execution

- Create high-quality marketing assets using Canva or comparable design tools.
- Apply and refine the established brand identity across marketing materials.
- Design graphics, carousels, infographics, presentations, brochures, and social media assets.
- Maintain consistency in brand colors, fonts, layouts, and visual identity across channels and formats.
- Adapt existing templates and creative assets to support efficient, scalable marketing execution.

Website and Digital Content

- Upload and maintain relevant content on the company website.
- Update website pages and marketing assets according to the approved brand direction.
- Ensure website content and visuals align with broader marketing materials and brand standards.
- Coordinate the publication of podcasts, videos, and thought leadership content across relevant digital platforms.
- Create, edit, and update website pages and content using established WordPress templates.
- Recommend improvements to page layouts, visual presentation, and content consistency within the existing website structure and brand guidelines.

Marketing Execution and Coordination

- Translate approved marketing concepts into structured campaigns and actionable deliverables.
- Maintain organized marketing calendars, project deadlines, and digital asset libraries.
- Collaborate with the business owner, internal teams, and external marketing and content partners to execute marketing initiatives.
- Identify opportunities to repurpose existing content and maximize its reach across multiple digital channels.
- Establish and maintain a consistent, credible, and professional digital presence for a specialist B2B consultancy.
- Communicate the distinction between strategic advisory and coaching services and execution-focused agency services consistently across website content, social media, email campaigns, and sales materials.

**The Qualifications We Seek**

Skills and Experience

- **3 to 5 years of relevant experience in digital marketing, content marketing, social media management, or a similar hands-on marketing role**
- Strong background in
**B2B marketing**
, preferably
**promoting expertise-led services to senior decision-makers and understanding longer buyer consideration cycles**
- Proven experience managing
**LinkedIn content and email marketing campaigns**
for professional audiences
- Proficiency in
**Canva or comparable design tools**
, with
**strong visual judgment and brand awareness**
- Experience repurposing
**long-form content, videos, and podcasts**
**into engaging assets across multiple digital channels**
- Practical experience with
**WordPress or a comparable content management system (CMS)**
, including
**content updates and established page templates; technical web development or coding skills are not required**
- Excellent written English communication skills, with the ability to articulate complex professional services propositions clearly and consistently
- Strong organizational and time management skills, with the ability to independently manage multiple marketing activities, deadlines, and daily deliverables

Preferred Experience

- Experience in professional services, consulting, business advisory, or coaching organizations
- Basic video editing skills or experience creating business presentations, brochures, and other marketing collateral

What Success Looks Like

- Establish structured and consistent marketing execution by translating strategic ideas and thought leadership into professional, on-brand marketing assets.
- Ensure the timely creation and distribution of digital content across LinkedIn, email, the company website, and other relevant channels.
- Strengthen B2B brand credibility and audience engagement through content that communicates the value of expertise-led advisory and coaching services.
- Clearly differentiate strategic advisory and coaching services from execution-focused agency services across all marketing communications.
- Maintain a consistent and professional digital presence that reinforces the company's positioning among senior business decision-makers.
- Independently manage day-to-day marketing activities, content calendars, and campaign deliverables, allowing the business owner and strategic marketing partners to focus on messaging, positioning, and thought leadership.

**Your Next Chapter in International Digital Marketing**

- Employment Type: Indefinite Term Contract
- Shift: Day Shift, Weekends Off
- Work Setup: Work From Home

**Exciting Perks Await!**

- Private medical insurance
- Access to Sportmaster
- Career growth opportunities
- Global career exposure
- Diverse and supportive work environment
- Unlimited upskilling through Emapta Academy courses (Want to know more? Visit:
**https://emapta.com/training-calendar/**
)

**Join the Top 1% Talent. A Better Career. A Better Life.**

At Emapta, we don't just offer jobs-we build long-term global careers for the top 1% of talent. As we expand into North Macedonia, we are committed to creating opportunities that go beyond employment: where you are valued, supported, and empowered to grow alongside some of the world's leading businesses.

With
**over 1,200 clients**
globally and a team of
**12,000+ professionals**
across over 30 offices worldwide, you will be part of a high-performing, international environment without leaving your home country. Here, you are an extension of global teams, trusted to deliver meaningful outcomes and real impact.

If you are ready to elevate your career, work with purpose, and be part of a company that invests in your future.

#
**EmpoweringPeople**
#
**EmaptaEra**