Marketing Coordinator - OTR trucking company
HIGHBOOST CORP
/job-details/11309
About Highboost Corporation
Highboost Corporation is a growing force in the transportation and logistics sector. We pride ourselves on operational excellence, strong carrier/driver relationships, and continuous innovation. We are seeking a driven, creative, and technical
**Marketing Coordinator**
to lead our multi-channel marketing initiatives and driver recruitment campaigns.
Position Overview
As our Marketing Coordinator, you will take ownership of Highboost’s digital presence, recruitment advertising, and multi-platform promotional campaigns. Working fully remote, you will plan, execute, and analyze targeted campaigns across social media, job boards, and search platforms to elevate our brand and keep our driver pipeline full.
Key Responsibilities
- **Multi-Channel Advertising:**
Plan, launch, and manage paid and organic ad campaigns across LinkedIn, Indeed, Google Ads, Facebook, Instagram, and other relevant platforms.
- **Driver Recruitment Marketing:**
Develop targeted ad copy, landing page strategies, and creative assets designed to attract high-quality CDL drivers and logistics talent.
- **Platform Management:**
Monitor daily performance across recruitment channels, job boards, and social accounts, optimizing budget allocation for maximum lead generation and ROI.
- **Analytics & Reporting:**
Track key performance indicators (KPIs) such as cost-per-lead (CPL), applicant conversions, click-through rates (CTR), and overall campaign performance; provide actionable insights to executive leadership.
- **Brand Strategy & Content Creation:**
Maintain consistent visual and verbal branding across all public touchpoints, including digital ads, company announcements, social media posts, and recruitment collateral.
Qualifications & Requirements
- **Experience:**
2+ years of general marketing and digital advertising experience.
- **Platform Expertise:**
Proven proficiency in managing campaigns on LinkedIn, Indeed Ads, Google Ads (Search & Display), and core social media networks (Meta/Facebook, Instagram).
- **Technical Aptitude:**
Strong understanding of ad targeting, budget management, conversion tracking, and analytics dashboards.
- **Communication Skills:**
Exceptional written and verbal communication skills with a knack for writing compelling ad copy and recruitment hooks.
- **Workplace:**
Self-starter capable of managing projects independently in a 100% remote work environment.
Preferred Qualifications
- **Industry Experience:**
Background working within transportation, trucking, logistics, or freight environments is highly preferred.
- **Recruitment Tech:**
Familiarity or prior experience with applicant tracking and recruitment marketing platforms such as
**Tenstreet**
is a strong plus.
- **AI Tool Proficiency:**
Experience leveraging AI tools (e.g., ChatGPT, Midjourney, Jasper, or automated marketing workflows) to streamline content creation, copywriting, image production, or campaign optimization.
Why Highboost Corporation?
- 100% Remote flexibility.
- Competitive compensation package.
- High degree of autonomy and direct impact on company growth.
- Collaborative culture built on accountability and continuous innovation.
**How to Apply:**
Submit your resume along with a portfolio or overview of past digital marketing campaigns directly through LinkedIn.
Highboost Corporation is a growing force in the transportation and logistics sector. We pride ourselves on operational excellence, strong carrier/driver relationships, and continuous innovation. We are seeking a driven, creative, and technical
**Marketing Coordinator**
to lead our multi-channel marketing initiatives and driver recruitment campaigns.
Position Overview
As our Marketing Coordinator, you will take ownership of Highboost’s digital presence, recruitment advertising, and multi-platform promotional campaigns. Working fully remote, you will plan, execute, and analyze targeted campaigns across social media, job boards, and search platforms to elevate our brand and keep our driver pipeline full.
Key Responsibilities
- **Multi-Channel Advertising:**
Plan, launch, and manage paid and organic ad campaigns across LinkedIn, Indeed, Google Ads, Facebook, Instagram, and other relevant platforms.
- **Driver Recruitment Marketing:**
Develop targeted ad copy, landing page strategies, and creative assets designed to attract high-quality CDL drivers and logistics talent.
- **Platform Management:**
Monitor daily performance across recruitment channels, job boards, and social accounts, optimizing budget allocation for maximum lead generation and ROI.
- **Analytics & Reporting:**
Track key performance indicators (KPIs) such as cost-per-lead (CPL), applicant conversions, click-through rates (CTR), and overall campaign performance; provide actionable insights to executive leadership.
- **Brand Strategy & Content Creation:**
Maintain consistent visual and verbal branding across all public touchpoints, including digital ads, company announcements, social media posts, and recruitment collateral.
Qualifications & Requirements
- **Experience:**
2+ years of general marketing and digital advertising experience.
- **Platform Expertise:**
Proven proficiency in managing campaigns on LinkedIn, Indeed Ads, Google Ads (Search & Display), and core social media networks (Meta/Facebook, Instagram).
- **Technical Aptitude:**
Strong understanding of ad targeting, budget management, conversion tracking, and analytics dashboards.
- **Communication Skills:**
Exceptional written and verbal communication skills with a knack for writing compelling ad copy and recruitment hooks.
- **Workplace:**
Self-starter capable of managing projects independently in a 100% remote work environment.
Preferred Qualifications
- **Industry Experience:**
Background working within transportation, trucking, logistics, or freight environments is highly preferred.
- **Recruitment Tech:**
Familiarity or prior experience with applicant tracking and recruitment marketing platforms such as
**Tenstreet**
is a strong plus.
- **AI Tool Proficiency:**
Experience leveraging AI tools (e.g., ChatGPT, Midjourney, Jasper, or automated marketing workflows) to streamline content creation, copywriting, image production, or campaign optimization.
Why Highboost Corporation?
- 100% Remote flexibility.
- Competitive compensation package.
- High degree of autonomy and direct impact on company growth.
- Collaborative culture built on accountability and continuous innovation.
**How to Apply:**
Submit your resume along with a portfolio or overview of past digital marketing campaigns directly through LinkedIn.
