Marketing Communication Senior Officer
Raiffeisen Bank Albania
/job-details/10858
**ROLE PURPOSE**
*Responsible for developing and executing integrated marketing communication campaigns for the Bank’s products and services, ensuring consistent brand positioning, strong customer engagement, and alignment with business objectives across all communication channels.*
*Acts as a key coordination point between business units, external agencies, and internal stakeholders to deliver impactful campaigns, strengthen brand visibility, and support the Bank’s commercial and strategic priorities.*
**KEY RESPONSIBILITIES**
**01. Marketing Campaign Planning & Execution**
- Develop and execute end-to-end marketing communication plans for assigned banking products and services.
- Define and coordinate campaign timelines, launches, and communication activities aligned with business objectives and customer needs.
- Lead the execution of integrated campaigns across online, offline, media, branch, and event channels.
- Coordinate campaign activations with internal stakeholders, agencies, and external suppliers.
- Support product launches, feature rollouts, and promotional initiatives ensuring timely and high-quality delivery.
**02. Brand Communication & Content Coordination**
- Ensure consistency of brand messaging and visual identity across all communication materials and touchpoints.
- Develop communication briefs and collaborate with agencies on campaign concepts, messaging, and creative direction.
- Review campaign materials and ensure alignment with brand and communication standards.
- Contribute to storytelling and communication initiatives reinforcing the Bank’s positioning and innovation focus.
- Collaborate with Digital Marketing on social media content, campaign visuals, scripts, and promotional materials.
**03. ATL / BTL Activities & Event Support**
- Lead and coordinate BTL activities, activations, and promotional initiatives related to banking products and services.
- Support the development and implementation of in-branch communication and visibility materials.
- Collaborate with the Marketing & PR team on events, launches, internal communication, and strategic campaigns.
- Coordinate production and delivery of campaign materials ensuring quality and timeline adherence.
- Support field activations and customer engagement initiatives across different segments.
**04. Agency & Stakeholder Coordination**
- Maintain ongoing communication with creative, media, production, and research agencies regarding campaign execution and delivery.
- Coordinate with Product Owners, business units, and third parties to ensure alignment on campaign priorities and objectives.
- Follow up on action plans, deliverables, approvals, and implementation timelines with all involved stakeholders.
- Ensure accurate and timely delivery of RBI marketing reports and communication requirements.
- Build effective working relationships with internal and external partners supporting campaign success.
**05. Campaign Monitoring & Continuous Improvement**
- Monitor campaign implementation and communication performance across channels.
- Prepare campaign evaluations, summaries, and reports including key insights and recommendations.
- Review and provide feedback on campaign proposals and communication materials.
- Identify opportunities for optimization and continuous improvement of communication activities.
- Apply creative thinking and market awareness to enhance customer engagement and campaign effectiveness.
**EDUCATION, EXPERIENCE & QUALIFICATIONS**
**Education Level:**
Bachelor's degree (master’s degree is an advantage)
**Field of Study:**
Marketing, Business Administration, Social Sciences, Journalism, Communication, or related fields
**Professional Certifications / Trainings:**
Design and multimedia knowledge are considered an advantage
**Years of Experience:**
Minimum 5 years of experience in marketing, advertising, or communication
**Experience in:**
Campaign management, brand communication, agency coordination, and integrated marketing activities if in Banking or financial services preferred; experience with international banking groups is an advantage
**Languages:**
Very good command of Albanian and English (written and spoken)
**TECHNICAL SKILLS & PERSONAL ATTRIBUTES**
**Technical Skills**
• Integrated marketing campaign planning and execution
• Brand communication and content development
• ATL / BTL campaign coordination
• Agency and stakeholder management
• Copywriting and content editing
• Social media campaign coordination
• Campaign reporting and performance monitoring
• Media buying is an advantage
• Very good computer skills and presentation skills
• Basic graphic design understanding is an advantage
**Personal Attributes**
• Strong communication and interpersonal skills
• Creative and detail-oriented mindset
• Ability to manage multiple projects simultaneously
• Strong organizational and time management skills
• Collaborative and team-oriented approach
• Ability to work effectively under deadlines and dynamic environments
• Critical thinking and problem-solving capability
• Flexibility and adaptability in fast-paced projects
• Curious about global trends and new methodologies
**WORKING CONDITIONS**
- Full-time role-based at Head Office, Tirana
- Dynamic and deadline-driven working environment
- Regular coordination with internal stakeholders and external agencies
- Participation in events, activations, and campaign-related initiatives
- Flexibility required during campaign launches and high-activity periods
*Responsible for developing and executing integrated marketing communication campaigns for the Bank’s products and services, ensuring consistent brand positioning, strong customer engagement, and alignment with business objectives across all communication channels.*
*Acts as a key coordination point between business units, external agencies, and internal stakeholders to deliver impactful campaigns, strengthen brand visibility, and support the Bank’s commercial and strategic priorities.*
**KEY RESPONSIBILITIES**
**01. Marketing Campaign Planning & Execution**
- Develop and execute end-to-end marketing communication plans for assigned banking products and services.
- Define and coordinate campaign timelines, launches, and communication activities aligned with business objectives and customer needs.
- Lead the execution of integrated campaigns across online, offline, media, branch, and event channels.
- Coordinate campaign activations with internal stakeholders, agencies, and external suppliers.
- Support product launches, feature rollouts, and promotional initiatives ensuring timely and high-quality delivery.
**02. Brand Communication & Content Coordination**
- Ensure consistency of brand messaging and visual identity across all communication materials and touchpoints.
- Develop communication briefs and collaborate with agencies on campaign concepts, messaging, and creative direction.
- Review campaign materials and ensure alignment with brand and communication standards.
- Contribute to storytelling and communication initiatives reinforcing the Bank’s positioning and innovation focus.
- Collaborate with Digital Marketing on social media content, campaign visuals, scripts, and promotional materials.
**03. ATL / BTL Activities & Event Support**
- Lead and coordinate BTL activities, activations, and promotional initiatives related to banking products and services.
- Support the development and implementation of in-branch communication and visibility materials.
- Collaborate with the Marketing & PR team on events, launches, internal communication, and strategic campaigns.
- Coordinate production and delivery of campaign materials ensuring quality and timeline adherence.
- Support field activations and customer engagement initiatives across different segments.
**04. Agency & Stakeholder Coordination**
- Maintain ongoing communication with creative, media, production, and research agencies regarding campaign execution and delivery.
- Coordinate with Product Owners, business units, and third parties to ensure alignment on campaign priorities and objectives.
- Follow up on action plans, deliverables, approvals, and implementation timelines with all involved stakeholders.
- Ensure accurate and timely delivery of RBI marketing reports and communication requirements.
- Build effective working relationships with internal and external partners supporting campaign success.
**05. Campaign Monitoring & Continuous Improvement**
- Monitor campaign implementation and communication performance across channels.
- Prepare campaign evaluations, summaries, and reports including key insights and recommendations.
- Review and provide feedback on campaign proposals and communication materials.
- Identify opportunities for optimization and continuous improvement of communication activities.
- Apply creative thinking and market awareness to enhance customer engagement and campaign effectiveness.
**EDUCATION, EXPERIENCE & QUALIFICATIONS**
**Education Level:**
Bachelor's degree (master’s degree is an advantage)
**Field of Study:**
Marketing, Business Administration, Social Sciences, Journalism, Communication, or related fields
**Professional Certifications / Trainings:**
Design and multimedia knowledge are considered an advantage
**Years of Experience:**
Minimum 5 years of experience in marketing, advertising, or communication
**Experience in:**
Campaign management, brand communication, agency coordination, and integrated marketing activities if in Banking or financial services preferred; experience with international banking groups is an advantage
**Languages:**
Very good command of Albanian and English (written and spoken)
**TECHNICAL SKILLS & PERSONAL ATTRIBUTES**
**Technical Skills**
• Integrated marketing campaign planning and execution
• Brand communication and content development
• ATL / BTL campaign coordination
• Agency and stakeholder management
• Copywriting and content editing
• Social media campaign coordination
• Campaign reporting and performance monitoring
• Media buying is an advantage
• Very good computer skills and presentation skills
• Basic graphic design understanding is an advantage
**Personal Attributes**
• Strong communication and interpersonal skills
• Creative and detail-oriented mindset
• Ability to manage multiple projects simultaneously
• Strong organizational and time management skills
• Collaborative and team-oriented approach
• Ability to work effectively under deadlines and dynamic environments
• Critical thinking and problem-solving capability
• Flexibility and adaptability in fast-paced projects
• Curious about global trends and new methodologies
**WORKING CONDITIONS**
- Full-time role-based at Head Office, Tirana
- Dynamic and deadline-driven working environment
- Regular coordination with internal stakeholders and external agencies
- Participation in events, activations, and campaign-related initiatives
- Flexibility required during campaign launches and high-activity periods
