**Company Description**
The Marketing is a digital and creative agency based in Tirana, Albania, specializing in branding, social media management, content creation, marketing campaigns, web solutions, and creative production. The team focuses on building modern and impactful digital experiences that help brands grow and stand out online. By combining creativity, strategic thinking, and innovative visual content, The Marketing delivers tailored solutions for diverse clients and industries. The agency offers a collaborative environment where professionals can contribute to meaningful projects and develop their skills in digital marketing and creative strategy.
**Role Description**
The Meta Ads Specialist is a full-time, on-site role based in Tirana. Day-to-day responsibilities include planning, creating, and managing Meta (Facebook and Instagram) advertising campaigns that align with client objectives and brand strategies. The role involves setting up and optimizing ad sets, audiences, and budgets, monitoring performance metrics, and adjusting campaigns to improve results such as reach, engagement, and conversions. The Meta Ads Specialist will collaborate closely with the creative and account teams to develop ad creatives, test different formats and messages, and ensure consistent brand representation. Additional tasks include preparing performance reports, providing insights and recommendations, staying updated on Meta platform changes and best practices, and contributing to broader digital marketing initiatives.
**Qualifications**
- Strong experience with Meta Ads Manager, including campaign setup, audience targeting, budget management, and performance optimization.
- Solid understanding of digital marketing fundamentals, such as paid social strategy, conversion funnels, remarketing, and basic SEO/SEM concepts.
- Ability to analyze data from Meta campaigns (CTR, CPC, CPM, ROAS, conversions) and translate findings into clear, actionable recommendations.
- Familiarity with creative best practices for social ads, including working with designers on visuals, testing ad copy variations, and optimizing formats.
- Excellent written and verbal communication skills, with the ability to present campaign results and insights to internal teams and clients.
- Strong organizational and time-management skills, with the capacity to handle multiple campaigns and deadlines simultaneously.
- Experience collaborating in a creative agency or marketing team environment is preferred, especially in social media and content-driven projects.
- Proficiency with analytics and reporting tools (e.g., Meta reporting, Google Analytics) is highly beneficial.
The Marketing is a digital and creative agency based in Tirana, Albania, specializing in branding, social media management, content creation, marketing campaigns, web solutions, and creative production. The team focuses on building modern and impactful digital experiences that help brands grow and stand out online. By combining creativity, strategic thinking, and innovative visual content, The Marketing delivers tailored solutions for diverse clients and industries. The agency offers a collaborative environment where professionals can contribute to meaningful projects and develop their skills in digital marketing and creative strategy.
**Role Description**
The Meta Ads Specialist is a full-time, on-site role based in Tirana. Day-to-day responsibilities include planning, creating, and managing Meta (Facebook and Instagram) advertising campaigns that align with client objectives and brand strategies. The role involves setting up and optimizing ad sets, audiences, and budgets, monitoring performance metrics, and adjusting campaigns to improve results such as reach, engagement, and conversions. The Meta Ads Specialist will collaborate closely with the creative and account teams to develop ad creatives, test different formats and messages, and ensure consistent brand representation. Additional tasks include preparing performance reports, providing insights and recommendations, staying updated on Meta platform changes and best practices, and contributing to broader digital marketing initiatives.
**Qualifications**
- Strong experience with Meta Ads Manager, including campaign setup, audience targeting, budget management, and performance optimization.
- Solid understanding of digital marketing fundamentals, such as paid social strategy, conversion funnels, remarketing, and basic SEO/SEM concepts.
- Ability to analyze data from Meta campaigns (CTR, CPC, CPM, ROAS, conversions) and translate findings into clear, actionable recommendations.
- Familiarity with creative best practices for social ads, including working with designers on visuals, testing ad copy variations, and optimizing formats.
- Excellent written and verbal communication skills, with the ability to present campaign results and insights to internal teams and clients.
- Strong organizational and time-management skills, with the capacity to handle multiple campaigns and deadlines simultaneously.
- Experience collaborating in a creative agency or marketing team environment is preferred, especially in social media and content-driven projects.
- Proficiency with analytics and reporting tools (e.g., Meta reporting, Google Analytics) is highly beneficial.
