Podgorica, ME
Let's play
together
**About Our Company**
Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop.
We want to go further and be known for having the best tech department offering our employees the usage of modern technologies, and being part of many exciting projects.
Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honor and respect for individual and cultural differences.
Hey there!
We’re Fortuna Entertainment Group, and we’re excited to share why we’re a team worth joining.
**Who We Are?**
Founded in 1990, FEG is a leading betting and gaming operator. We proudly serve millions of customers across seven European countries – the Czech Republic, Slovakia, Poland, Romania, Croatia, Montenegro and Lithuania – with our Business Intelligence operations based in India and additional hubs in London and Madrid.
In Montenegro, we operate through
**LOB BET**
, providing customers with engaging betting and gaming experiences tailored to the local market.
**Why Join Us?**
You’ll become part of an international betting and gaming group where local market knowledge meets Group-level experience, technology and ambition.
In this role, you will have a direct impact on how we engage, retain and communicate with our customers. You will combine creativity with data and commercial thinking to deliver CRM campaigns and promotions that are relevant to the local market and contribute to sustainable business growth.
**Where We Work?**
This position is based in
**Montenegro**
and works closely with both local LOB BET teams and international specialists across Fortuna Entertainment Group.
You will collaborate with colleagues from CRM, Promotions, Marketing, Product, Acquisition, Customer Support and Marketing Services Operations.
**Current Opportunity**
We are currently looking for an experienced
**CRM & Promotions Manager**
to drive the planning, execution and continuous optimization of CRM and promotional activities for LOB BET.
Your goal will be to strengthen customer engagement and retention while ensuring that every campaign supports our commercial objectives and contributes to long-term profitability.
You will coordinate campaigns from the initial brief through execution, testing and evaluation. This includes managing content and localized customer communication, preparing promotional materials and Terms & Conditions, monitoring campaign performance and ensuring that all activities follow brand guidelines, internal best practices and applicable legislation.
The role combines hands-on campaign execution with analytical and strategic responsibility. You will monitor customer and commercial KPIs, track promotional budgets, evaluate competitor activity and translate market insights into actionable recommendations for both local and Group teams.
**What You’ll Be Doing**
Your responsibilities will include, but will not be limited to:
- Actively contribute to the planning and execution of CRM activities across the customer lifecycle.
- Prepare campaign briefs and coordinate the delivery of promotional activities with all relevant teams.
- Work closely with Marketing Services Operations to ensure that content is published accurately, on time and according to agreed templates.
- Test CRM campaigns and promotional mechanics before launch, ensuring high quality and appropriate localization.
- Coordinate campaign materials, including Terms & Conditions, and ensure consistency with brand guidelines, internal best practices and applicable legislation.
- Monitor campaign performance and key customer indicators, including retention, churn and UAPs.
- Regularly review CRM and headline promotion plans and recommend improvements based on performance data and customer behavior.
- Ensure that Acquisition, Product, Marketing and Customer Support teams receive timely and accurate information about upcoming promotions.
- Track CRM and promotional bonus budgets and cooperate with relevant Group and local teams to maintain commercial efficiency.
- Monitor competitor CRM campaigns and major promotional activities and share relevant insights with Marketing and Product teams.
- Prepare market insights, updates and SWOT analyses to support effective campaign distribution and profitability.
- Propose new CRM concepts, promotional mechanics and market-specific initiatives to Group CRM, Promotions and Product teams.
- Monitor agreed campaign processes, identify opportunities for improvement and support effective user training.
- Collaborate with Group Marketing on new projects and further development opportunities.
**Who You’ll Work With**
You will cooperate closely with:
- Group and local CRM teams
- Promotions
- Marketing Services Operations
- Product
- Acquisition
- Customer Support
- Group Marketing
- Local country teams
- Legal and Compliance
- Data and Analytics
**What We’re Looking For**
- At least three years of relevant experience in CRM, promotions, lifecycle marketing, customer engagement or a comparable role.
- Strong understanding of CRM systems, customer lifecycle management and retention strategies.
- Practical experience planning, executing, testing and evaluating CRM campaigns and promotional activities.
- Ability to manage multiple campaigns and priorities while maintaining accuracy, quality and compliance.
- Experience developing engaging customer campaigns, promotional concepts and content strategies.
- Understanding of customer segmentation, personalization and targeted communication.
- Ability to work with CRM and commercial KPIs such as retention, churn, engagement and campaign profitability.
- Strong analytical skills and the ability to turn customer and market data into practical recommendations.
- Commercial awareness and experience managing or monitoring campaign and bonus budgets.
- Excellent organizational skills and a strong focus on delivery.
- Ability to collaborate effectively with both local and international stakeholders.
- Strong attention to detail, particularly when reviewing campaign mechanics, communication and Terms & Conditions.
- A high school or university degree.
- English proficiency at a minimum B2 level, both written and spoken.
- Experience in the betting, gaming or another regulated digital industry is an advantage.
**Why You’ll Love It Here**
- A role with a visible impact on customer engagement, retention and commercial performance
- The opportunity to shape CRM and promotional activities for the local market
- A balance of creative campaign development, data analysis and commercial decision-making
- Cooperation with experienced colleagues across an international betting and gaming group
- The opportunity to introduce new ideas and influence both local and Group-level initiatives
- Exposure to the complete campaign lifecycle, from concept and execution to evaluation
- Professional development within a stable and growing international organization
***If this sounds like your kind of opportunity, let us know by applying. We look forward to hearing from you!***
Offices at FEG
Your browser does not support the video tag.
Let's play
together
**About Our Company**
Fortuna has become an established brand among customers within just a few years. We became a proud international Family of companies carrying Fortuna Entertainment Group from the first betting shop.
We want to go further and be known for having the best tech department offering our employees the usage of modern technologies, and being part of many exciting projects.
Every detail underlines the company's corporate culture and represents our values. The workplace layout is 100% ecological, providing ideal conditions for everyday work. We all work as one team and treat each other with respect, openness, a sense of honor and respect for individual and cultural differences.
Hey there!
We’re Fortuna Entertainment Group, and we’re excited to share why we’re a team worth joining.
**Who We Are?**
Founded in 1990, FEG is a leading betting and gaming operator. We proudly serve millions of customers across seven European countries – the Czech Republic, Slovakia, Poland, Romania, Croatia, Montenegro and Lithuania – with our Business Intelligence operations based in India and additional hubs in London and Madrid.
In Montenegro, we operate through
**LOB BET**
, providing customers with engaging betting and gaming experiences tailored to the local market.
**Why Join Us?**
You’ll become part of an international betting and gaming group where local market knowledge meets Group-level experience, technology and ambition.
In this role, you will have a direct impact on how we engage, retain and communicate with our customers. You will combine creativity with data and commercial thinking to deliver CRM campaigns and promotions that are relevant to the local market and contribute to sustainable business growth.
**Where We Work?**
This position is based in
**Montenegro**
and works closely with both local LOB BET teams and international specialists across Fortuna Entertainment Group.
You will collaborate with colleagues from CRM, Promotions, Marketing, Product, Acquisition, Customer Support and Marketing Services Operations.
**Current Opportunity**
We are currently looking for an experienced
**CRM & Promotions Manager**
to drive the planning, execution and continuous optimization of CRM and promotional activities for LOB BET.
Your goal will be to strengthen customer engagement and retention while ensuring that every campaign supports our commercial objectives and contributes to long-term profitability.
You will coordinate campaigns from the initial brief through execution, testing and evaluation. This includes managing content and localized customer communication, preparing promotional materials and Terms & Conditions, monitoring campaign performance and ensuring that all activities follow brand guidelines, internal best practices and applicable legislation.
The role combines hands-on campaign execution with analytical and strategic responsibility. You will monitor customer and commercial KPIs, track promotional budgets, evaluate competitor activity and translate market insights into actionable recommendations for both local and Group teams.
**What You’ll Be Doing**
Your responsibilities will include, but will not be limited to:
- Actively contribute to the planning and execution of CRM activities across the customer lifecycle.
- Prepare campaign briefs and coordinate the delivery of promotional activities with all relevant teams.
- Work closely with Marketing Services Operations to ensure that content is published accurately, on time and according to agreed templates.
- Test CRM campaigns and promotional mechanics before launch, ensuring high quality and appropriate localization.
- Coordinate campaign materials, including Terms & Conditions, and ensure consistency with brand guidelines, internal best practices and applicable legislation.
- Monitor campaign performance and key customer indicators, including retention, churn and UAPs.
- Regularly review CRM and headline promotion plans and recommend improvements based on performance data and customer behavior.
- Ensure that Acquisition, Product, Marketing and Customer Support teams receive timely and accurate information about upcoming promotions.
- Track CRM and promotional bonus budgets and cooperate with relevant Group and local teams to maintain commercial efficiency.
- Monitor competitor CRM campaigns and major promotional activities and share relevant insights with Marketing and Product teams.
- Prepare market insights, updates and SWOT analyses to support effective campaign distribution and profitability.
- Propose new CRM concepts, promotional mechanics and market-specific initiatives to Group CRM, Promotions and Product teams.
- Monitor agreed campaign processes, identify opportunities for improvement and support effective user training.
- Collaborate with Group Marketing on new projects and further development opportunities.
**Who You’ll Work With**
You will cooperate closely with:
- Group and local CRM teams
- Promotions
- Marketing Services Operations
- Product
- Acquisition
- Customer Support
- Group Marketing
- Local country teams
- Legal and Compliance
- Data and Analytics
**What We’re Looking For**
- At least three years of relevant experience in CRM, promotions, lifecycle marketing, customer engagement or a comparable role.
- Strong understanding of CRM systems, customer lifecycle management and retention strategies.
- Practical experience planning, executing, testing and evaluating CRM campaigns and promotional activities.
- Ability to manage multiple campaigns and priorities while maintaining accuracy, quality and compliance.
- Experience developing engaging customer campaigns, promotional concepts and content strategies.
- Understanding of customer segmentation, personalization and targeted communication.
- Ability to work with CRM and commercial KPIs such as retention, churn, engagement and campaign profitability.
- Strong analytical skills and the ability to turn customer and market data into practical recommendations.
- Commercial awareness and experience managing or monitoring campaign and bonus budgets.
- Excellent organizational skills and a strong focus on delivery.
- Ability to collaborate effectively with both local and international stakeholders.
- Strong attention to detail, particularly when reviewing campaign mechanics, communication and Terms & Conditions.
- A high school or university degree.
- English proficiency at a minimum B2 level, both written and spoken.
- Experience in the betting, gaming or another regulated digital industry is an advantage.
**Why You’ll Love It Here**
- A role with a visible impact on customer engagement, retention and commercial performance
- The opportunity to shape CRM and promotional activities for the local market
- A balance of creative campaign development, data analysis and commercial decision-making
- Cooperation with experienced colleagues across an international betting and gaming group
- The opportunity to introduce new ideas and influence both local and Group-level initiatives
- Exposure to the complete campaign lifecycle, from concept and execution to evaluation
- Professional development within a stable and growing international organization
***If this sounds like your kind of opportunity, let us know by applying. We look forward to hearing from you!***
Offices at FEG
Your browser does not support the video tag.
